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(Senior) Business Analyst, data focused-Strategy & Analytics

Open 61d posting dated 2 weeks ago

Summary

Analyzes food-delivery driver operations for a fast-growing app in Japan, using SQL and dashboards to improve onboarding, retention, and supply-demand balance.

About Rocket Now

Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi,

Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower)

About CP One Japan

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers.

Role Overview
Rocket Now is looking for a highly analytical and operationally strong data analyst / Senior data analyst to support and scale our delivery driver operations. This role will focus on driver onboarding, day-to-day driver operations, incentive program management, and solving operational challenges through data-driven and creative approaches.

This role focuses on using data to improve driver engagement, retention, and supply quality, working closely with operations, growth, and marketplace teams.

Rather than building infrastructure alone, you will act as a data partner to the business, transforming complex data into actionable insights and scalable solutions that drive marketplace performance.


What You’ll Do

1. Drive Driver Engagement & Retention Strategy

  • Analyze driver lifecycle: onboarding → activation → engagement → retention

  • Identify key drop-off points and improvement opportunities

  • Support initiatives such as incentives, rewards, and resurrection programs


2. Support Marketplace & Supply Decisions

  • Provide data insights on:

    • Supply-demand balance

    • Driver availability and activity levels

    • Regional/time-based supply gaps

  • Partner with Ops and Marketplace teams to optimize driver supply


3. Build Metrics & Reporting System

  • Define and standardize key metrics (e.g. active drivers, retention, activation rates)

  • Build and maintain dashboards for business teams

  • Ensure consistent KPI definitions across stakeholders


4. Analyze Incentives & ROI

  • Evaluate effectiveness of driver incentives (promotions, missions, rewards)

  • Conduct cohort analysis and ROI evaluation

  • Provide recommendations: scale, iterate, or stop programs


5. Enable Data-Driven Decision Making

  • Translate business questions into analytical frameworks

  • Support A/B testing and experiment design

  • Deliver clear insights to drive decisions



Required Qualifications

  • 5–8+ years experience in Data Analytics / Business Analytics / Data Platform
  • Strong SQL skills (must-have) for data extraction and analysis
    • Proven ability to analyze data and translate insights into actionable operational improvements

Preferred Qualifications

Experience in delivery, logistics, mobility, or marketplace operations is a plus

Experience designing or managing incentive programs


Language Requirements
  • English: Business level (required)
  • Japanese: Native

What this application asks

greenhouse

名, 姓, 電子メール, 電話, 履歴書/CV, カバーレター, 住所

  • LinkedIn Profile optional
  • Coupang Corporation or its affiliates and subsidiaries* (collectively referred to as “Coupang”) does not collect or use any personal information other than the types of information specified in this Consent. Please ensure that your resume does not include any personal information other than the types specified in this Consent. choose one
  • 1. What is your nationality? choose one
  • 1. (Required) By submitting your resume, you consent to the required collection and use, required provision, and consignment as set forth in our Privacy Policy(https://privacy.coupang.com/en/land/jobs/). choose one
  • 2. (Optional) Name, contact information, email address, nationality, educational background, work experience, qualifications, national merit status (for special hiring program applicants only), relative’s name/relationship/team and application history are collected and used on an ongoing basis for recruitment purposes and may be provided to any of our affiliates and subsidiaries*, other than the company to which you originally applied, for the purpose of reviewing and conducting recruitment for similar positions. Personal information collected and provided will be retained for the duration of the year-round recruitment retention period defined in the Privacy Policy. You may refuse to provide consent, but such refusal may prevent you from applying. choose one
  • 3. (Optional) Coupang and its affiliate or subsidiary company* will send recruitment notifications through various forms of communication, such as phone, email, and SMS, using the contact information and email address provided by you with the consent. choose one
  • 1. I understand that working with Relatives in the Coupang group of companies (collectively, the "Coupang Group") -- where they can influence each other’s work -- can potentially create conflicts of interest. Therefore, such a situation requires prior approval from the People Operations. In view of the above, I hereby confirm that I DO NOT have any Relatives working in any company within the Coupang Group or serving on the Board of Directors of any company within the Coupang Group; choose one
  • - Name of Relative(s) 親族の氏名 : optional
  • - Relationship 継柄 : optional
  • - Working Org / Team 勤務先/チーム : optional
  • Document Policy choose one
  • Please specify your current visa status in Japan (e.g., Engineer/Specialist in Humanities/International Services, Permanent Resident, Highly Skilled Professional, etc.) written answer
  • 3. (Optional) Recordings of the interview process and transcriptions of interview audio maybe collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fit for other open positions, vii) to review past interview records. Collected personal information are retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process choose one

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