Senior Business Development Manager – Enterprise Corporate (IFP)

【Role Purpose】
We are looking for an enterprise B2B business builder to shape our IFP corporate business strategy and market presence, building the path for our interactive display portfolio to enter and grow in the corporate market — starting with Europe and North America.

【Key Responsibilities】
◆ Strategy and go-to-market —
Define the global corporate business strategy and go-to-market plan for the IFP portfolio, with an initial focus on Europe and North America. Work with regional sales teams toward shared revenue and pipeline objectives, and turn market opportunities into actionable initiatives.
◆ Sales enablement —
Build and lead the sales enablement framework that equips regional teams to win corporate business, including sales playbooks, competitive battlecards, demo scripts, certification, launch kits and training.
◆ Channel and partners —
Develop the enterprise channel and partner strategy, and support regional teams in identifying, recruiting and activating IT distributors, ProAV distributors and corporate resellers. Contribute to channel pricing and margin structure together with regional sales.
◆ Enterprise market development —
Identify priority verticals — corporate workplace, corporate training and higher education, and financial services — and support regional teams in engaging strategic enterprise customers.
◆ Market intelligence and product requirements —
Own corporate market intelligence, including competitive analysis and customer insights. Lead the definition of product and solution requirements, working with business management, product development management and Product Center teams.