Senior Business Development Representative

• This is a senior, multilingual demand-generation seat at the heart of Intent HQ’s sales organization
• It owns outbound and inbound demand-generation outreach for IntentOne — qualification, campaign management and event presence — and is measured against MQL and SQL targets
• It is also the first commercial hire into Intent HQ’s new mid-market motion: a 30–45 day free-trial offer in which prospects and partners design their own use cases, before moving — if successful — into a procurement cycle
• This person owns that funnel and carries a genuine account-management element through to close, not just a handover
• This is a stepping-stone seat for someone with real ambition: the intention is for this person to build the pipeline discipline, account-management experience and product knowledge to move into the field as an Account Director
• Own demand-generation outreach end to end: work the inbound MQL queue and run outbound campaigns that convert into sales-qualified leads (SQLs)
• Design and run top-of-funnel campaigns alongside Marketing, using the core martech stack — Clay, Vidyard, Salesloft and Synthesia — to build, launch and optimize outreach
• Own and manage the growing use of AI-driven “avatars” for demand generation across the long tail of accounts, working closely with Marketing on how they are deployed and improved
• Qualify prospects and partners into IntentOne’s 30–45 day free trial, supporting them as they design their own use cases
• Manage the funnel from trial through to the procurement cycle, carrying partial account-management responsibility for these deals through to close rather than handing every one off
• Keep Lightfield (CRM) accurate and current for every lead, trial and opportunity
• Represent Intent HQ at industry events, potentially on a global scale, including manning stands and supporting the wider team on site
• Build relationships in the field that feed pipeline and support the account teams
• Operate as an integral part of the sales organisation, working alongside Account Executives/Directors rather than as a standalone function
• Contribute to territory plan reviews and wider go-to-market planning
• Feed lead-quality insight back to Marketing to continuously sharpen targeting and scoring

Benefits

• 26 days + Public Holidays
• Pension Scheme
• Income Protection
• Complimentary Breakfast (when in office)
• Cycle to Work Scheme
• 20 days + 10 Federal Holidays
• Flexible Working
• Hybrid Working Policy
• Personal Development Opportunities
• Mental Health Counselling
• Family Friendly Benefits
• Company Events
• Company Socials
• 401k
• Life Insurance
• Healthcare, Dental and Visual plans
• 401k Safe Harbour
• Short and Long Term Disability Allowance
• 24 days + Public Holidays
• Complimentary Breakfast (when in office)
• Restaurant, Travel & Childcare Scheme

• Willing to travel to industry events, including internationally, and comfortable representing the company on a stand
• Experience qualifying leads and managing a funnel through to a genuine commercial outcome, not just booking meetings
• Comfortable owning and improving AI-driven outreach (“avatars”) as part of a demand-generation motion, not just a manual call-and-email cadence
• Fluent English plus a second language: Spanish is our preference, though French or German would also be very welcome — not essential, but a big advantage
• Hands-on experience with modern sales/martech tooling, ideally including Clay, Vidyard, Salesloft or Synthesia — or a fast aptitude for picking new tools up and running campaigns through them
• Senior BDR or demand-generation experience in a B2B SaaS or technology business, with a track record against SQL/MQL targets
• Real ambition to progress into a field sales role (Account Director) — this is explicitly a stepping-stone seat, not a long-term desk job
• Experience contributing to territory planning
• Exposure to customer data, personalisation, martech or customer-value-management categories
• Experience supporting a free-trial or proof-of-concept-led sales motion