Senior Business Development

# Senior Business Development / GTM Professional ## Company Overview *Not specified.* ## Job Summary We are seeking a **Senior Business Development / GTM (Go-To-Market) professional** to lead the build and scaling of the company's US market presence from the ground up. This role involves defining the US Ideal Customer Profile (ICP), testing channels and messaging, building a qualified pipeline, and creating a scalable sales playbook. The successful candidate will work closely with the Founder, take ownership of revenue outcomes, and shape the future US sales strategy. The company is currently generating approximately **$250K ARR** with an ambition to reach **$750K ARR** as it expands in the US. ## Responsibilities - **Build the US GTM Motion** - Define the ideal customer profile, segments, personas, and target accounts for the US market. - Understand how US finance and business leaders evaluate B2B SaaS solutions. - Identify outbound channels and acquisition strategies. - Develop, test, and optimize messaging that resonates with senior decision-makers. - Continuously experiment and refine the GTM approach. - **Build Qualified Pipeline** - Own outbound business development efforts for the US. - Identify and engage senior decision-makers across target accounts. - Generate and qualify SQLs (Sales Qualified Leads). - Drive high-quality meetings and opportunities. - Collaborate with the sales team to advance opportunities through the funnel. - Develop a predictable pipeline engine for the US market. - **Own the Funnel & Metrics** - Understand and manage the entire sales funnel: Leads → SQLs → Meetings → Opportunities → Pipeline → Revenue. - Track and improve key metrics including SQL generation, meeting conversion, opportunity conversion, pipeline generated, revenue contribution, channel performance, and outbound effectiveness. - Focus on data-driven improvements rather than activity volume alone. - **Build the US Sales Playbook** - Document and create a repeatable framework for US sales activities. - Define ICP, buyer personas, outreach strategies, messaging, qualification frameworks, conversion benchmarks, high-performing channels, and workflows. - Develop scalable processes that can be inherited by future US sales hires. ## Qualifications - 8–12 years of experience in **Business Development, Sales, GTM, or Revenue roles**. - Proven track record of **building business in the US market**. - Strong **B2B SaaS experience**. - Experience selling into **mid-market and/or enterprise customers**. - Deep understanding of **US buyer behavior and sales cycles**. - Hands-on experience in **building pipeline through outbound and business development**. - Strong knowledge of **funnel, pipeline, and revenue metrics**. - Experience working in **early-stage or high-growth startups**. - Ability to work **independently without a ready-made playbook**. - Excellent **communication and stakeholder management skills**. - Strong **problem-solving skills** and a **builder’s mindset**. - Educational qualifications are not explicitly specified but typically a **Bachelor’s degree** or higher in relevant fields. ## Preferred Skills - Experience with **scaling sales teams**. - Familiarity with **US market segmentation and industry-specific nuances**. - Advanced skills in **outbound sales strategies**. - Ability to **experiment and adapt quickly**. - Strong analytical skills for **metrics tracking and optimization**. ## Experience - **8–12 years** of relevant experience in business development, sales, or GTM roles. - Demonstrated success in **building US market presence from scratch**. - Experience working in **early-stage or high-growth environments**. ## Environment - The role involves **remote work or in-office** depending on company policy (location not specified). - The candidate will work **closely with the Founder** and cross-functional teams. - The environment is **dynamic and entrepreneurial**, emphasizing experimentation, ownership, and impact. ## Salary *Not specified.* ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*