Senior Campaign Manager, Paid Social (Pacific Time Hours)

Duties/Responsibilities:

• Independently manage paid social campaigns across platforms like Meta, TikTok, and LinkedIn, owning every part of your accounts from strategy to execution. That includes trafficking campaigns and building all ads.
• Optimize ad placements, targeting, and creative strategies to meet client objectives.
• Conduct performance analysis and reporting using Meta Business Suite and TikTok Analytics.
• Serve as the primary point of contact for mid-tier client accounts, managing 5–8 small accounts solo, or 4 big accounts solo and up to 6 big accounts with support.
• Provide strategic insights and recommendations to improve campaign performance and audience targeting.
• Address client escalations autonomously and propose resolution plans as needed.
• Apply advanced optimization techniques such as A/B testing, audience segmentation, and creative testing to enhance performance and ROI.
• Deliver data-driven insights and persuasive presentations to influence client decisions.
• Provide training and mentorship to junior team members, helping develop foundational paid social skills.
• Contribute to process improvement initiatives to increase efficiency and performance.
• Comfortable using AI tools like Claude to build and streamline client reporting, such as pulling performance insights, summarizing results, and drafting recommendations.
• Comfortable leading creative strategy for clients, including accounts where GR0 doesn’t produce creative. You’ll guide clients’ in-house or agency creative teams with clear briefs, testing roadmaps, and performance-based recommendations.
• Deep understanding of Meta’s Andromeda ad delivery system and how it affects campaign structure, including why creative diversity, broad targeting, and consolidated account setups drive performance.

Required Skills/Abilities:

Physical Requirements:

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators, and learn more about the GR0 position.
• Stage 2 (Hiring Manager Interview) - The first video interview with the hiring manager will be a 45-minute conversation focused on diving deeper into GR0’s Paid Social processes, tools, core values, and overall roadmap for scaling our clients.
• Stage 3 (Executive Interview) - You’ll meet with a member of GR0’s executive team for a 45-minute video conversation. This is a chance to discuss GR0’s vision and growth plans, how this role contributes to our clients’ success, and what leadership looks like at GR0.
• Stage 4 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.
• Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive with a salary range of $95,000-$105,000.
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working.
• Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.