Senior Campaigns Manager

You will own integrated campaigns from audience strategy and campaign briefs through launch, optimization, and reporting. You will design full-funnel programs, coordinate partners across marketing and sales, develop assets and multi-channel activations, measure pipeline and revenue impact, establish scalable processes, and build account-based campaigns for enterprise audiences.

Responsibilities

• Lead integrated campaign strategy, audience selection, launch, optimization, and reporting
• Design campaign architecture, content engines, channel strategies, offers, program mix, and marketing-to-sales handoffs
• Translate company priorities into campaign plans with goals, messaging, milestones, owners, and success metrics
• Identify campaign assets including messaging frameworks, email nurtures, landing page copy, field activations, customer stories, and sales materials
• Deliver campaigns across digital, web, email, online events, direct mail, social, events, and sales plays
• Coordinate collaboration across product marketing, field marketing, performance marketing, growth marketing, strategic events, and design
• Align campaign programs with sales priorities and revenue impact
• Measure and report campaign impact on pipeline, revenue, account penetration, and the demand funnel
• Define KPIs, dashboards, reporting, and campaign insights with operations and analytics partners
• Establish repeatable campaign systems, workflows, and handoffs
• Build account-based campaigns for enterprise and strategic audiences

Requirements

• 10+ years of integrated campaign strategy and execution experience in B2B SaaS or enterprise technology
• Integrated B2B campaign experience across multiple channels
• Lead-routing and handoff experience
• Enterprise campaign experience for technical decision-makers, executives, and complex buying groups
• Experience owning pipeline goals and optimizing campaigns using pipeline, engagement, and revenue signals
• ABM or strategic-account program experience
• AI market knowledge
• Technical buyer persona knowledge
• Based in or willing to relocate to San Francisco, California