Senior Content Marketing Specialist (HR Title: Communications Specialist II)

Salary Range\:

Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools\: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position\:

This role is an on-campus, in-person position.

The Marketing Specialist plays a key role in the Simmons School of Education and Human Development’s marketing and communications efforts by developing and managing content that advances enrollment, reputation, and relationship-building goals.

The ideal candidate will bring practical expertise in content writing and digital channel management and will be actively involved in creating and managing social media, magazine and blog content, email campaigns, and paid advertising efforts.

Reporting to the Director of Marketing, this position will work with faculty, staff, students, and campus partners to identify and develop stories, and use audience insights and performance reporting to strengthen engagement.

Essential Functions\:

• Social Media Management\: Manage the day-to-day execution of Simmons’ official social media channels, including content planning, copywriting, scheduling, publishing and monitoring. Maintain the school’s social media calendar, identify timely content opportunities and coordinate content needs and coverage.
  

• Content Writing & Storytelling\: Identify, research, write and edit content featuring Simmons students, faculty, research, programs and partnerships. Develop content for the Simmons magazine, blog, website, email newsletters, marketing campaigns and other communications, adapting stories and messaging for different audiences and channels.
  
• Content Planning & Multimedia Coordination\: Plan content needs across channels and work with student employees and other creative resources to develop photography, video, graphics and other visual assets. Manage and maintain the school’s growing library of creative marketing materials, ensuring assets are organized, accessible. Provide creative direction and contribute directly to multimedia production.
  
• Internal and Executive Communications\: Support internal and executive communications for the School and Dean's Office. Create and edit presentations, written communications and other materials on behalf of the Dean and school leadership. Ensure materials are clear, polished and consistent.
  
• General Marketing Support\: Apply and uphold SMU and Simmons brand, editorial and accessibility standards. Provide support for additional marketing and communications projects, campaigns and events based on school priorities. Perform other duties as assigned by the Director of Marketing.
  
• Analytics & Performance Reporting\: Monitor and report on social media, email and other digital performance. Identify audience and content trends, provide data-informed recommendations to the Director of Marketing, and adjust tactics as appropriate to strengthen content, engagement and campaign effectiveness.