Senior CRM and Data Analyst

Open 55d

General Responsibilities:

1. MAINTAIN A HIGH LEVEL OF CUSTOMER DATA QUALITY AND COMPLIANCE:

Improve the customer database quality and animate the retail teams to share best practices in customer data capture and data security
Ensure regular monitoring of the customer database by developing dedicated analyses and reports
Improve the customer data quality through the in-house data quality management tool by deduplicating customers and fix means of contact in error
Develop assets to train sales team on customer data management
Manage and ensure the compliance of customer database and its security

2. DEVELOP CUSTOMER KNOWLEDGE TO BETTER SERVE OUR CUSTOMERS:

Be responsible for customer knowledge for the subsidiary by sharing retail, omnichannel, and customer-oriented insights
Analyze customer behaviors and retail performance, and share the analysis with all retail stakeholders to support strategic decisions
Anticipate local trends and customer structure evolution thanks to in-depth customer analyses
Accompany the customer targeting initiative with CRM analyses
Ensure the data quality and relevancy of the clienteling activities

3. MONITOR ON A REGULAR BASIS THE CUSTOMER PERFORMANCE TO SUSTAIN RETAIL PERFORMANCE:

Centralize and harmonize all customer performance related reports of the subsidiary
Identify the local Customer Performance KPIs to be monitored
Develop and maintain new local reports to follow customer KPIs by store on a regular basis
Define the customer performance dashboard and report strategy to streamline the existing report package

4. CUSTOMER CULTURE, ENGAGEMENT, AND EXPERIENCE:

Act as an ambassador of customer excellence, championing the adoption and impact of customer management tools
Collaborate and have regular meetings with retail teams to understand customer insights and seek room for improvement on customer data usage
Support the wider team with driving initiatives to develop relationships and create special moments for customers
Contribute to the organization of customer events, including invitations, outreach, RSVPs, and logistics

5. CRM & CUSTOMER DATA PROJECT DEPLOYMENT:

Lead and deploy the group projects in subsidiary according to local market specificities
Accompany and implement group analytics initiatives, such as customer segmentations, and animate them across the subsidiary
Work in close collaboration with CX, OPS, Retail Compliance, and IT teams to deploy projects related to customer relations and data

Requirements & Capabilities:

University graduates in related disciplines with at least 3 - 5 years of experiences in CRM or customer data management, preferably in retail or hospitality business environment.
Proficiency in Microsoft Office suite (Advanced Excel is a must).
Good knowledge in BI tools (Power BI and/or Cognos IBM) is a plus.
Ability to analyze and synthesize.
Customer and business oriented.
Organized, precise, adaptable, with a balance of strategy and execution.
Discretion and confidentiality as priority.
Demonstrated strong interpersonal skills with a team player attitude.
Ability to work independently and to adapt to a fast-paced, changing environment.
Fluent in English with excellent oral and written communication skills.

See also