Senior CRM Specialist
Summary
Senior CRM Specialist designs and manages user communication campaigns (email, push, in-app) to drive engagement and growth, analyzing KPIs and optimizing user lifecycles using tools like Tableau and Looker.
We are seeking a growth-minded Senior CRM Specialist to own and elevate our end-to-end user communication ecosystem.
- Configuration and management of user communication (push & in-app & email)
- Collaboration with cross-functional departments and teams (Business Development, Product, Marketing, and Creative Lab) to develop and maintain a consistent content plan
- Analysis of key network KPIs (ER, IR, LTV) and user lifecycle
- Regular data analytics, including hypotheses, A/B tests, campaign effectiveness, etc
- Reporting on region-specific metrics and communication performance
- Testing of new mechanics and content
- Exploration of the user database to identify insights and growth opportunities
- Experience in CRM/Email/targeted marketing
- Experience working with large user databases
- Proficiency in generating reports and visualizing data (Tableau, Looker, Google Sheets)
- Experience in constructing and analyzing product funnels
- Ability to design sequences of triggered communications
- Proficiency in working with User Engagement platforms
- Fluency or working proficiency in Portuguese
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location