Senior Data Analyst
Summary
Senior Data Analyst at Pivotroots Digital (a Havas group digital marketing agency) in Gurugram, analyzing performance-marketing campaigns across Google Ads, Meta, YouTube and programmatic platforms. Builds dashboards and delivers insights on CAC, ROAS, LTV using SQL, Google Ads Data Hub and BI tools like Looker, Tableau or Power BI.
Job Description & Work Exp.
We are looking for a skilled Data Analyst to support performance marketing and campaign analysis across multiple media platforms. This role is responsible for measuring campaign effectiveness using data from CRM systems, ad platforms (e.g., Google Ads, Meta), and advanced analytics tools including Google Ads Data Hub (ADH). You will work closely with marketing and data teams to deliver actionable insights.
Responsibilities- Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas.
- Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights.
- Develop and maintain dashboards and reports tracking key performance indicators (KPIs), including CAC, ROAS, LTV, and conversion metrics.
- Ensure data quality and consistency across platforms, managing large and complex datasets.
- Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders.
- Bachelor s degree in Engineering, Data Science, Statistics, or a related field.
- Strong experience working with Google Ads Data Hub (ADH) or media platforms (Google Ads, Meta Ads Manager, DV360, etc.).
- Proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Power BI).
- Solid understanding of digital marketing metrics, attribution models, and media effectiveness.
- Strong Excel and analytical skills; experience with Python or R is a plus.
- Excellent communication skills and ability to tell a compelling story through data.
Contract Type : Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
