Senior Data Campaigns Analyst

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

Join us and become the engine of our in-app traffic efficiency!

In this role, you'll own the evaluation framework for our internal traffic assets and campaigns—suggesting what goes where to maximize traffic efficiency across the board. Working hand-in-hand with the product, marketing, operations, and user growth teams, you'll turn massive datasets into sharp, data-driven decisions that drive conversion and LTV. We're looking for a data-savvy, business-minded, and structured problem-solver who loves turning numbers into growth. If you're curious, rigorous, and excited to shape how millions of users experience our platform—this is your stage!

Role Responsibilities

1. Building the evaluation framework that benchmarks the efficiency of every internal traffic asset and campaign.

2. Suggesting what goes where, using historical and behavioral data to match the right campaign to the right slot and maximize traffic ROI.

3. Writing complex, optimized SQL to extract, clean, and model massive datasets, turning them into clear, logical, and actionable reports.

4. Designing and running rigorous A/B tests, defining control groups and statistical frameworks to isolate the true incremental impact of each campaign and slot layout.

5. Leading campaign post-mortems and turning the insights into repeatable playbooks that sharpen future campaign and operations strategy.

6. Partnering daily with product, marketing, operations, and user growth teams, translating raw data into clear, strategic recommendations that directly drive our growth.

Role Qualifications

1. 3–5 years in Business, Growth, or Product Analytics within e-commerce or fast-growing digital platforms.

2. Strongly structured thinking—you turn raw data into clear, strategic recommendations and communicate them effortlessly across product, marketing, and operations.

3. Proficiency in SQL, with the ability to query and model large datasets efficiently.

4. Proficiency in English, with Mandarin skills highly preferred.

5. A Bachelor's degree or higher.

6. A proactive, open-minded, reliable, and detail-oriented teammate who stays curious, takes ownership, and thrives in a fast-moving environment.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms