Senior Designer (Performance + Brand | D2C)

Role Summary

We’re not looking for a “visual artist.”

We’re hiring a performance-first Senior Designer who can create high-impact creatives that drive attention, trust, and conversions across:

• Ads
  
• Social media
  
• Landing pages
  
• Marketplaces (Amazon)
  

You will work closely with:

• Growth & Performance Team
  
• Social Media Team
  
• Copywriters
  
• Editors & Videographers
  
• Founders
  

What You Will Own (KRAs)

1. Performance Creative Design (Core Ownership)

• Design:
  • Static ads (Meta, Google)
    
  • Social creatives (Instagram, YouTube)
    
  • Landing page visuals
    
  • Amazon creatives (A+ content, product images)
    
• Focus on:
  • Scroll-stopping visuals
    
  • Clear communication
    
  • Conversion-first design
    

2. Creative Testing Engine

• Create:
  • Multiple variations per concept
    
  • Different layouts, hooks, and visual directions
    
• Enable:
  • Rapid A/B testing
    

3. Visual Communication & Clarity

• Translate:
  • Complex product benefits
    
  • Pain → solution → outcome
    

Into:

• Simple, easy-to-understand visuals
  

4. Brand System & Consistency

• Build and maintain:
  • Visual identity
    
  • Design systems
    
  • Templates
    
• Ensure:
  • Consistency across all touchpoints
    

5. Platform-Native Design

• Adapt design for:
  • Instagram
    
  • Paid ads
    
  • Amazon
    
  • Website
    

6. Amazon & Conversion Design

• Create:
  • Product images
    
  • Infographics
    
  • A+ content
    

7. Performance-Led Iteration (Critical)

• Work with Growth team to:
  • Analyze creative performance
    
  • Identify winning patterns
    
• Translate insights into:
  • Better design directions
    
  • Faster iterations
    

8. Cross-Team Collaboration

• Collaborate with:
  • Copywriters (messaging)
    
  • Editors (video overlays)
    
  • Social team (content formats)
    

KPIs (How You’ll Be Measured)

Core Metrics

1. CTR (Click Through Rate)
   • Target: +15–30% improvement via design
     
2. Conversion Rate (CVR)
   • Impact on:
     • Landing pages
       
     • Amazon listings
       
3. Creative Output Velocity
   • Target: 15–25 high-quality creatives/week
     
4. Variation Output
   • 3–5 variations per concept
     
5. Winning Creative Ratio
   • 20–30% of creatives outperform baseline
     
6. Visual Clarity Score
   • Message understood in < 2 seconds
     
7. Turnaround Time
   • 48–72 hours (concept → final)
     
8. Brand Consistency
   • Across ads, social, website, Amazon
     

What “Good” Looks Like

• Designs that are:
  • Simple
    
  • Clear
    
  • High-impact
    
• Thinks in:
  • Layouts
    
  • Visual hierarchy
    
  • Attention flow
    
• Strong understanding of:
  • Indian consumer behavior
    
  • D2C buying triggers
    
• Can clearly answer:
  
  “Why did this creative perform?”
  

What We Don’t Want

• Aesthetic-only designers
  
• Overly complex or cluttered visuals
  
• People who ignore performance data
  
• Designers who don’t iterate fast
  

Requirements

Must-Have Skills

• Strong expertise in:
  • Adobe Photoshop
    
  • Adobe Illustrator
    
  • Figma
    
  • Canva (for speed workflows)
    
• Proven experience with:
  • D2C brands
    
  • Ad creatives
    
  • Social media design
    

Bonus (Nice to Have)

• Experience in:
  • Health / Wellness category
    
• Understanding of:
  • Amazon marketplace design
    
• Basic knowledge of:
  • Video editing / motion design
    

Final Note

This is not a traditional design role.

This is about building creatives that perform, scale, and drive revenue.

We’re looking for someone who can think like a marketer and execute like a designer.