SENIOR DIGITAL MARKETING EXECUTIVE

We’re Hiring: Senior Digital Marketing Executive – B2B Export Marketing

Location: Gurugram
Company: Grainville India Private Limited
Experience: 5–8 Years
Employment Type: Full-Time | Permanent

About Us – Grainville India Private Limited

Grainville India Private Limited is a fast-growing international agri-food export company with operations in India and the United States (Grainville Americas, Inc.).

We operate a data-first, tech-enabled sales model — unlike traditional export companies.

We already have a highly curated database of global importers of Indian agri-products (including rice)
• Our sales team does not waste time finding leads
• The focus is purely on:
• Reaching the right decision-makers
• Understanding demand
• Executing deals through a structured system

Our entire sales process is driven through Zoho CRM and in-house quotation software, ensuring:
• Full pipeline visibility
• Data-backed follow-ups
• High conversion efficiency

We are building a young, aggressive, and performance-driven sales team — people who are proactive, street-smart, and hungry to grow.

Office Location:
519, Suncity Success Tower,
Golf Course Extension Road, Sector-65,
Gurugram, Haryana – 122101

Your Role
You will own the entire digital lead funnel — from campaign execution to conversion via WhatsApp, email, and CRM systems.

This is not just marketing — this is revenue-driven, performance marketing.

Key Responsibilities

Lead Generation & Performance Marketing

✔ Plan and optimize Google Ads, Meta Ads & LinkedIn campaigns
✔ Improve website conversion rate (CRO)
✔ Drive high-quality international leads

WhatsApp Automation & Conversion (CORE OWNERSHIP)

✔ Design WhatsApp API workflows, automation & response funnels
✔ Build instant response systems to reduce lead drop-offs
✔ Optimize conversation scripts for higher conversion
✔ Ensure zero lead leakage from inbound channels

Email Marketing (HIGH IMPACT AREA)

✔ Plan and execute structured email campaigns
✔ Create segmentation, automation & drip sequences
✔ Build follow-up systems aligned with sales funnel
✔ Optimize campaigns using performance data

CRM & Funnel Management

✔ Own Zoho CRM lead flow and pipeline tracking
✔ Integrate WhatsApp, website & email into one system
✔ Maintain clean, structured, conversion-focused pipeline

Reporting & Optimization

✔ Track campaign performance, ROI & funnel metrics
✔ Improve KPIs through data-driven decisions
✔ Generate weekly/monthly reports

Strategic Ownership (What You Will Build)

✔ WhatsApp Conversion System:

• Auto-replies + qualification flow
  

• Fast response → higher conversion
  

• Structured follow-up sequences
  

✔ Email Revenue Funnel:

• Cold outreach → follow-ups → nurturing
  

• Drip campaigns for inactive leads
  

• Re-engagement campaigns
  

✔ Lead Conversion Funnel:

• Ads → Landing Page → WhatsApp/Email → CRM → Sales
  

• Optimize each stage to reduce drop-offs
  

✔ Remarketing Strategy:

• Retarget website visitors & inactive leads
  

• Multi-channel follow-ups (Email + WhatsApp + Ads)
  

✔ Data-Driven Optimization:

• Improve CPL, conversion rate & ROI
  

• Use analytics for decision-making
  

KPIs (Strict Performance Metrics)

WhatsApp KPIs
✔ First Response Time
✔ Lead-to-conversation ratio
✔ Conversion rate (inquiry → qualified lead)
✔ Automation efficiency

Email Marketing KPIs
✔ Open Rate & CTR
✔ Response Rate
✔ Lead nurturing performance
✔ Revenue contribution from email

Overall Marketing KPIs
✔ Cost per Lead (CPL)
✔ Lead-to-sale conversion
✔ Funnel efficiency
✔ ROI on campaigns

Requirements

Who Should Apply?
✅ 8–10 years in Digital / Performance Marketing (B2B preferred)