SENIOR DIGITAL & MARKETING EXECUTIVE
Key responsibilities
Plan and execute digital marketing campaigns from end to end, including content, creative, timelines, launch and performance reporting.
Manage and update website and ecommerce content, including landing pages, banners, product content and promotional pages.
Support UX/UI improvements for the B2B and B2B2C ecommerce platforms, including user journeys, wireframes, prototypes and interface enhancements.
Design marketing materials for websites, email campaigns, social media, promotions, presentations and events.
Create, schedule and manage EDM campaigns using Mailchimp, including audience segmentation, template setup, testing and reporting.
Monitor website and campaign performance using GA4 and other relevant tools; provide insights and recommendations for improvement.
Support SEO and SEM activities, including keyword optimisation, landing-page content, campaign tracking and conversion improvement.
Coordinate with IT, eCommerce, sales, customer service, agencies and other stakeholders to deliver projects on time.
Maintain brand consistency, content accuracy and quality across all digital and marketing touchpoints.