SENIOR ECOMMERCE & CATEGORY MARKETING EXECUTIVE

Job Description

Drive growth of B2B and B2B2C ecommerce business through end-to-end category management, product sourcing, vendor partnerships, pricing strategy, promotion execution, and digital commerce optimisation. This is a highly commercial role with direct impact on sales growth, profitability, and customer experience.

Key responsibilities

Category Management & Commercial Growth

• Own category sales, margin, assortment, pricing, and supplier performance.
• Identify, source, and onboard new suppliers, brands, and products to expand the platform portfolio.
• Develop and execute category strategies aligned with company Go-to-Market objectives.
• Review and optimize product mix based on customer demand, market trends, and competitor analysis.
• Negotiate trading terms, supplier funding, promotional and joint business plans.

Ecommerce & Merchandising

• Manage content and online merchandising across company-owned and marketplace channels, e.g. HKTV Mall.
• Optimize SEO, product discoverability, conversion, and customer journey across ecommerce platforms.
• Conduct UAT and recommend website enhancements to improve UX, conversion rate, and AOV.
• Prepare business performance reports and recommend actions to improve category and platform performance.

Cross-functional Collaboration

• Work closely with Sales, Operations, Supply Chain, Customer Service, and IT teams to deliver category and revenue targets.
• Coordinate inventory planning and product availability to support promotional campaigns and business growth.
• Support strategic projects, marketplace development, and new business initiatives.