Senior Director of Sales & Marketing
Description
Senior Director of Sales & Marketing
Paradigm, Inc. & @Gov, Inc. | Virginia Beach, VA – onsite position at our Virginia Beach office. Candidates must currently live within a reasonable commuting distance or be prepared to relocate to the area before their start date.
Lead Growth. Shape Strategy. Build What’s Next.
Paradigm, Inc. and @Gov, Inc. are seeking an accomplished Senior Director of Sales & Marketing to lead commercial growth, strengthen market presence, and drive sales and marketing performance across two established organizations serving higher education institutions and government agencies.
This is an opportunity for a results-driven leader who combines strategic vision, hands-on execution, and a passion for developing high-performing teams. The role offers an anticipated, performance-dependent pathway for consideration as Chief Marketing Officer (CMO) within approximately 18 months. Advancement is subject to sustained results, organizational needs, and executive approval; it is not guaranteed.
About the Opportunity
You will oversee sales, business development, marketing, and creative functions for both companies. You will develop distinct go-to-market strategies, drive revenue and pipeline growth, strengthen brand positioning, and ensure that sales and marketing initiatives deliver measurable results. You will work closely with executive leadership to shape commercial strategy and build scalable teams and processes.
What You’ll Do
Sales Leadership & Revenue Growth
- Lead and develop sales and business development teams with clear goals, coaching, and accountability.
- Drive revenue growth through strategic account development, pipeline management, forecasting, and new business opportunities.
- Oversee deal strategies, conversion improvement, and customer renewal and expansion initiatives.
- Align commercial priorities and commitments with executive leadership and cross-functional partners.
Marketing Strategy & Brand Development
- Develop distinct marketing strategies for Paradigm and @Gov and lead brand positioning, messaging, and creative services.
- Oversee integrated campaigns, demand generation, digital and social media, content, and marketing automation.
- Direct website strategy, SEO, analytics, and conversion optimization to generate qualified opportunities.
Business Development & Market Expansion
- Identify market opportunities, competitive trends, and strategies to expand market share.
- Oversee sales enablement, product marketing, presentations, and go-to-market launches.
- Lead proposal strategy, RFP responses, and competitive bids for higher education and government opportunities.
- Direct public relations, corporate communications, conferences, webinars, and industry events.
Performance, Operations & Executive Collaboration
- Set KPIs and provide executive reporting on revenue, pipeline, forecasting, marketing effectiveness, and ROI.
- Oversee CRM standards, marketing technology, budgets, vendors, and resource allocation.
- Collaborate with Finance, Product, IT, Operations, and other leaders to ensure coordinated execution, accurate claims, and appropriate approvals.
Team Leadership & Development
- Coach and develop a multidisciplinary team across sales, business development, marketing, and creative services.
- Build a culture of accountability, collaboration, and continuous improvement through scalable processes.
What We’re Looking For
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- 8+ years of progressive B2B sales and marketing experience, including substantial leadership responsibility.
- Success leading sales teams, achieving revenue targets, managing forecasts, and executing integrated marketing strategies.
- Strong knowledge of digital marketing, brand strategy, CRM, marketing automation, analytics, and sales enablement.
- Experience in enterprise account development, RFPs, proposals, and strategic business development.
- Commercial and financial acumen, including budgeting, pricing, forecasting, and ROI analysis.
- Excellent communication, presentation, negotiation, and people leadership skills.
- Ability to balance strategic planning with practical execution and measurable results.
- Experience in SaaS, higher education, government technology, or regulated services strongly preferred.
- Dependable transportation and ability to travel as needed.
Why Join Us?
For more than 35 years, Paradigm has helped colleges and universities deliver secure, high-quality academic credentials through innovative products and exceptional service. Alongside Paradigm, @Gov provides specialized technology solutions supporting government agencies. Together, the organizations offer the opportunity to lead across two distinct markets, partner directly with executive leadership, and help shape future growth.
Compensation & Benefits
- Full-time salaried, exempt position. Travel as needed.
- Medical, dental, and vision insurance
- 401(k) with company matching
- Paid annual leave and sick leave
- Paid holidays
Ready to Make an Impact?
If you’re an experienced sales and marketing leader who thrives on developing teams, driving measurable growth, and turning strategy into results, we welcome your application. Help shape the next chapter of Paradigm and @Gov.
Paradigm, Inc. and @Gov, Inc. are Equal Opportunity Employers. Employment is subject to applicable pre-employment screening requirements.