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Serangoon Gardens Country Club

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Senior Executive - Business Development (Membership Acquisition)

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Purpose: To originate, qualify and develop new membership opportunities that deliver measurable

incremental contribution to SGCC while enabling the existing Membership team to focus on tours,

follow-up and closing.

Job Descriptions:

  • Market and prospect development — Build targeted prospect lists; identify priority segments; research corporate, relocation, international school, embassy, residential, community and referral opportunities.
  • Outbound acquisition — Conduct structured outreach by telephone, email, LinkedIn / professional networks, referrals, events and approved field engagement.
  • Channel partnerships — Open non-exclusive lead-generation relationships with suitable organisations and track channel productivity.
  • Lead qualification — Establish eligibility, need, interest, decision timing and agreed next step before handover.
  • Appointment generation — Secure attended Club tours or formal membership discussions for qualified prospects.
  • Handover and collaboration — Provide complete lead notes, source and context; support prospect continuity without taking over tour and closing ownership.
  • Pipeline management — Maintain accurate, timely CRM / tracker records across prospect, qualified, appointment, tour, proposal, won and lost stages.
  • Commercial reporting — Report funnel movement, source productivity, forecast, lost reasons, conversion and attributable revenue / contribution.
  • Brand representation — Represent SGCC professionally and comply with approved messaging, PDPA, pricing, governance and member eligibility requirements.
  • Continuous improvement — Test outreach scripts, segments and channels; recommend changes based on conversion evidence.

Job Requirements:

  • At least 5 years of experience in sales and business development, preferably in Hospitality industry.
  • Proactive sales and business development track record
  • Prospecting and channel development
  • Discovery and lead qualification
  • Relationship building and professional representation
  • Commercial judgement and target ownership
  • CRM discipline, reporting and forecasting
  • Collaboration, integrity and PDPA awareness

Skills

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