Senior Executive - Business Development (Membership Acquisition)
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Serangoon Gardens Country Club Senior Executive - Business Development (Membership Acquisition)
Purpose: To originate, qualify and develop new membership opportunities that deliver measurable
incremental contribution to SGCC while enabling the existing Membership team to focus on tours,
follow-up and closing.
Job Descriptions:
- Market and prospect development — Build targeted prospect lists; identify priority segments; research corporate, relocation, international school, embassy, residential, community and referral opportunities.
- Outbound acquisition — Conduct structured outreach by telephone, email, LinkedIn / professional networks, referrals, events and approved field engagement.
- Channel partnerships — Open non-exclusive lead-generation relationships with suitable organisations and track channel productivity.
- Lead qualification — Establish eligibility, need, interest, decision timing and agreed next step before handover.
- Appointment generation — Secure attended Club tours or formal membership discussions for qualified prospects.
- Handover and collaboration — Provide complete lead notes, source and context; support prospect continuity without taking over tour and closing ownership.
- Pipeline management — Maintain accurate, timely CRM / tracker records across prospect, qualified, appointment, tour, proposal, won and lost stages.
- Commercial reporting — Report funnel movement, source productivity, forecast, lost reasons, conversion and attributable revenue / contribution.
- Brand representation — Represent SGCC professionally and comply with approved messaging, PDPA, pricing, governance and member eligibility requirements.
- Continuous improvement — Test outreach scripts, segments and channels; recommend changes based on conversion evidence.
Job Requirements:
- At least 5 years of experience in sales and business development, preferably in Hospitality industry.
- Proactive sales and business development track record
- Prospecting and channel development
- Discovery and lead qualification
- Relationship building and professional representation
- Commercial judgement and target ownership
- CRM discipline, reporting and forecasting
- Collaboration, integrity and PDPA awareness