Senior Executive, KOL

Role Overview

The Senior Executive, KOL Planning supports the development of influencer marketing strategies by translating client briefs into data-driven creator recommendations and campaign plans. This role is responsible for research, creator mapping, strategic planning, and preparing client-ready recommendations while working closely with Management, Creative, and Execution teams.

Key Responsibilities

• Develop influencer recommendations aligned to client objectives, target audience, and campaign KPIs.
• Research creator landscapes, audience insights, competitor activity, and platform trends.
• Build influencer shortlists based on audience fit, content quality, brand alignment, and performance data.
• Develop campaign structures including creator tiering, platform mix, deliverables, and rollout plans.
• Prepare client-facing strategy presentations and recommendation documents.
• Support campaign ideation with strategic content territories and creator directions.
• Work closely with the execution team to ensure plans are delivered as approved.
• Analyse campaign performance and develop post-campaign learnings and recommendations.
• Maintain creator databases, benchmarking reports, and planning resources.

Requirements

• 2-4 years' experience in influencer marketing, digital marketing, or social strategy.
• Strong understanding of Malaysia's creator ecosystem and platform best practices.
• Experience using creator discovery and analytics tools is an advantage.
• Strong analytical, presentation, and communication skills.
• Excellent PowerPoint and Excel skills.
• Highly organised with strong attention to detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

For more information, visit wppmedia.com.

#LI-Promoted