Senior Field Sales Representative (Food & Beverage Distribution, CPG, FMCG)

Sales Management: Consistently collect and grow weekly sales orders from assigned accounts.
Client Visits: Regularly visit clients and conduct follow-up calls to assess needs, manage inventory, enhance sales through upselling/cross-selling, promote trials/samples, and maintain promotion awareness.
Product Expertise: Master product knowledge to provide tailored recommendations.
Collections Support: Support the collections team in securing timely payments from accounts, including necessary follow-ups.
Relationship Cultivation: Cultivate strong relationships with grocery and restaurant clients, advising on planogram planning, product selections, and order processes.
Market Growth: Identify and pursue new business opportunities within the Indian food market.
Issue Resolution: Address customer inquiries and resolve issues swiftly, logging and tracking significant concerns for resolution.

Data Analysis: Analyze sales data to increase market share and wallet size.
Market Insights: Stay informed about market trends and competitors, providing regular insights and reports to management.
Strategy Implementation: Collaborate with the business strategy team to implement sales insights in daily account management.
Marketing Participation: Participate in field marketing activities, product demos, and industry events to penetrate new markets.
Lead Generation: Engage in cold calling to generate new client leads.
Reporting: Provide management with reports on customer needs, potential new products or services, and competitive activities.
Technology Adoption: Assist customers in adopting new technologies and e-commerce platforms.
Additional Duties: Perform additional duties as required to meet business needs.

See also