Senior Foodservice Sales Manager

Sabert Corporation is seeking a results-driven Senior Foodservice Sales Manager to drive profitable revenue growth through strategic distributor partnerships and direct engagement with foodservice customers within an assigned geographic region. This role combines distributor management, new business development, and consultative selling. The successful candidate will understand customers’ business needs, recommend packaging solutions that deliver meaningful value, and build lasting relationships that support success for both customers and Sabert.

Key Responsibilities

Distributor Management and Growth

• Manage and strengthen relationships with assigned distribution partners to expand market penetration and achieve sales and profitability objectives.

• Identify and pursue high-priority distribution partners with significant growth potential.

• Develop and execute annual sales and marketing plans with distribution partners, establishing clear growth priorities and performance expectations.

• Oversee local marketing programs, trade spending, rebates, and other distributor initiatives to ensure alignment with business objectives and a pay-for-performance approach.

• Expand Sabert’s product assortment within distributor portfolios and lead new product introductions to achieve regional revenue goals.

• Conduct distributor sales meetings and train distributor sales representatives on Sabert products, value propositions, and selling opportunities.

• Coordinate and support trade shows, marketing events, and other activities that strengthen distributor engagement and generate demand.

• Partner with distributors and internal teams to resolve issues and maintain strong customer relationships.

Business Development and Account Management

• Build and manage a qualified pipeline of prospective foodservice operators and new business opportunities.

• Engage current and prospective customers to understand operational needs and recommend value-added product solutions.

• Lead opportunities through the sales process, from prospecting and discovery through proposal development, negotiation, and closing.

• Collaborate with internal teams to address customer requirements and support successful execution of new business.

• Develop and grow existing accounts through proactive relationship management and identification of additional sales opportunities.

• Maintain distributor and operator pipeline reporting to support coordinated sales activity and territory growth.

Sales Planning, Forecasting, and Market Intelligence

• Provide accurate case-volume and revenue forecasts to support business planning.

• Maintain timely, accurate account activity, pricing, pipeline, and customer information in designated sales systems and databases.

• Monitor competitive activity, including pricing, product offerings, new product launches, delivery capabilities, and merchandising strategies.

• Communicate territory performance, sales activity, market developments, and competitive insights to management.

• Manage territory priorities and sales initiatives with a focus on profitable growth and measurable results.

• Support additional projects and business initiatives as needed.

Required Qualifications

• Bachelor’s degree in business, marketing, foodservice management, packaging, culinary arts, or a related field experience.

• At least ten years of sales experience, primarily within the foodservice industry.

• Demonstrated experience managing distributor relationships and selling directly to foodservice operators.

• Proven consultative selling, negotiation, and closing skills.

• Strong relationship-building skills, with the ability to establish credibility and rapport quickly.

• Excellent communication skills, including active listening, effective questioning, and persuasive presentations.

• Strong analytical and business decision-making skills, including the ability to evaluate the financial implications of sales opportunities and decisions.

• Effective organizational, planning, and project management skills.

• Ability to manage competing priorities and perform effectively in a dynamic, results-oriented environment.

• Proficiency in Microsoft Word, Excel, and PowerPoint.

• A valid driver’s license.