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Fulcrum Digital

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Senior Lead- Sales & Business Development

Discussion

Key Responsibilities

1. Team Leadership & People Management

  • Build, manage, and mentor a team of Inside Sales Executives and SDRs.

  • Set clear KPIs, targets, and activity metrics aligned with revenue goals.

  • Conduct regular reviews, coaching sessions, and performance improvement plans.

  • Drive accountability, motivation, and sales discipline across the team.

2. Pipeline & Revenue Generation

  • Own inbound and outbound lead qualification and pipeline creation.

  • Ensure consistent generation of SQLs and warm opportunities for Field Sales / Account Executives.

  • Track and improve conversion rates across the funnel (Lead → Meeting → Opportunity).

  • Support upsell and cross-sell motions within existing customer accounts.

3. Sales Strategy & Execution

  • Define inside sales strategy aligned to company verticals (Insurance, BFSI, CPS, eCommerce, etc.).

  • Drive account-based and persona-based outreach strategies.

  • Collaborate with Marketing on campaigns, events, and content-driven lead follow-ups.

  • Lead post-event outreach (conferences, webinars, industry events).

4. Collaboration with Field Sales & Delivery

  • Work closely with Field Sales, Client Partners, and Delivery teams to ensure smooth handoff of qualified leads.

  • Align outreach messaging with delivery capabilities and ongoing programs.

  • Participate in deal reviews where inside sales involvement is required.

5. Data, CRM & Reporting

  • Own CRM hygiene, pipeline visibility, and reporting accuracy.

  • Track performance metrics such as meetings booked, pipeline value, win rates, and cycle time.

  • Provide weekly and monthly dashboards to leadership.

  • Implement process improvements based on data insights.

6. Process & Enablement

  • Define and continuously improve SOPs for Inside Sales.

  • Drive adoption of sales tools (CRM, sales intelligence, LinkedIn, etc.).

  • Partner with Sales Enablement / Training teams for onboarding and skill development.

  • Ensure compliance with sales processes, legal, and brand guidelines.

7. Stakeholder & Leadership Communication

  • Act as the single point of contact for Inside Sales with senior leadership.

  • Present pipeline reviews, risks, and growth plans to CXOs.

  • Forecast pipeline contribution and flag risks proactively.



Key Skills & Competencies

  • Strong leadership and people management skills.

  • Deep understanding of IT services, digital transformation, and solution selling.

  • Proven experience in B2B inside sales and pipeline generation.

  • Data-driven mindset with strong CRM and reporting expertise.

  • Excellent communication and stakeholder management skills.

  • Ability to work in a fast-paced, target-driven environment.



Experience & Qualifications

  • Graduation mandatory (MBA preferred).

  • 7–10+ years of experience in Inside Sales / B2B Technology Sales.

  • Minimum 2–4 years in a people management role.

  • Experience selling IT services, software development, or SaaS preferred.

  • Exposure to global markets (US, Europe, APAC, Middle East) is a plus



See also

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