Senior Manager - Ads Sales

Role Overview

As the Ad Sales Leader for Large Clients, you will carry the P&L responsibility for driving ad revenue from India's largest brands in the Ecommerce, Retail, D2C, Food, Travel and AI sector. This is a foundational leadership role. You will not just manage a book of business; you will architect the zero-to-one setup for new publisher surfaces (including the Indus Appstore), design scalable monetization strategies, and build a high-performing merchant/client partner team from scratch.

Key Responsibilities

1. Revenue Ownership & Strategic Growth

• P&L Management: Own and deliver the annual revenue mandate for large enterprise clients across assigned verticals
• Joint Business Planning (JBPs): Establish and institutionalize strategic, long-term partnerships and JBPs with C-level executives and marketing heads of top-tier brands and media agencies.
• Multi-Publisher Monetization: Drive ad adoption across both the PhonePe Consumer Payments App (high-intent transaction traffic) and the Indus Appstore (app discovery and distribution traffic) along with a suite of external publishers in the near-term

2. Business Setup & Scaling (0 to 1)

• Go-To-Market (GTM) Strategy: Define the value proposition, ad product positioning, and pricing strategies tailored for large enterprise clients.
• Product Collaboration: Work closely with the Ad Product and Engineering teams to feed market insights back into the roadmap, helping build scalable ad tech solutions (branding, performance, and programmatic).
• PhonePe Ads Penetration: Drive larger share of digital marketing spends of top clients across both Brand & Performance marketing for Direct as well as Agencies
• Leadership Relationships: Build strong multi-tier relationships with CXOs across Direct & Agency base

• New Revenue Initiatives: Scope & build new revenue opportunities that leverages the PhonePe groups strength

3. Team Leadership & Capability Building

• Team Building: Recruit, mentor, and retain a world-class team of Sales/Client Partners, and Account Managers.
• Performance Culture: Foster a data-driven, consultative sales culture that focuses on solving client ROI challenges & be a client-growth partner rather than just selling inventory.

Profile Requirements

Experience & Background

• 10–12+ years of total experience, with at least 6–8 years of core digital ad sales experience at large industries.
• Proven track record of managing large revenue portfolios (PnLs) and delivering consistent YoY growth.
• 0-to-1 Build Experience: Demonstrated experience in setting up ad monetization for a new publisher or launching a new business vertical/product line successfully.

Technical & Domain Expertise

• Landscape Knowledge: Deep understanding of the Indian digital marketing ecosystem, including programmatic buying, data-driven targeting, attribution modeling, and app ecosystem dynamics.
• Vertical Rolodex: Existing, strong relationships with CMOs, Brand Heads, and Media Agency leadership (GroupM, Publicis, IPG, etc.) across the Ecommerce, Retail, Food, and Travel sectors.

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy