Senior Manager – Channel Sales (LV Switchgear)

Key Responsibilities

• Drive primary and secondary sales through distributors, dealers, and channel partners.
• Develop and execute channel sales strategies to achieve regional business objectives.
• Appoint, manage, and strengthen distributor and dealer networks across the assigned territory.
• Build strong relationships with electricians, contractors, consultants, retailers, and institutional customers.
• Lead, mentor, and monitor the performance of Area Sales Managers and Sales Officers.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Execute market development initiatives and brand-building activities.
• Analyse market trends, customer requirements, and competitor activities to identify business opportunities.
• Conduct regular business reviews and implement action plans for performance improvement.
• Ensure effective sales planning, forecasting, and reporting.

Required Experience

• 8–12 years of experience in Channel Sales within the LV Switchgear, Electrical Products, Wiring Devices, MCB, RCCB, Distribution Boards, or related electrical industry.
• Strong experience in handling distributor, dealer, and channel partner networks.
• Proven track record of driving regional sales growth and market expansion.
• Experience in leading and managing high-performing sales teams.

Preferred Candidate Profile

• Strong network within the electrical trade ecosystem.
• Excellent communication, negotiation, and channel management skills.
• Experience managing Area Sales Managers, Territory Sales Officers, and distributor networks.
• Prior experience as a State Sales Head, Regional Sales Head, or in a similar leadership role is preferred.
• Strong analytical, business development, and leadership capabilities.
• Willingness to travel extensively across the assigned territory.

Educational Qualification

• Graduate in any discipline (Mandatory)
• MBA in Marketing or equivalent qualification (Preferred)

Age Criteria

• Maximum 49 Years

Reporting To

National Sales Head / Business Head