Senior Manager Community Marketing

You will develop and launch community marketing programs in North America. You will define the community vision and strategy, execute events and engagement programs, manage member communications, create scalable content, establish performance metrics, and collaborate with marketing, design, account management, and commercial strategy stakeholders.

Responsibilities

• Develop the community marketing strategy for North America
• Define the community vision, audience segmentation, program pillars, success metrics, and roadmap
• Execute events, regional meetups, webinars, and user groups
• Develop member-facing communications
• Build a content engine from community engagement
• Define and report on KPIs and program insights
• Optimize programs using data
• Collaborate with marketing, design, account management, and commercial strategy teams

Requirements

• 10+ years of B2B marketing experience
• At least 5 years focused on community building
• Experience executing virtual and in-person community events
• Experience with webinars, meetups, third-party sponsorships, and flagship events
• Experience managing event promotion and logistics end-to-end
• Ability to establish KPIs, measure success, and use insights to inform strategy
• Strong relationship skills
• Excellent written and verbal communication skills
• Ability to travel domestically and internationally 30% or more