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PepsiCo

Senior Manager - Digital Commerce

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Overview This role drives eAFH and Quick Commerce channel growth across European markets, working directly with the Channel VP and eAFH Director. Channel & Customer Lead multimarket customer engagement across aggregators and lighthouse accounts; build and pitch selling materials and analyses Drive eB2B channel strategy, AOP planning, and Menu Pro rollout across key markets Insights & Commercial Shape and standardise the DCOM Commercial Insights service catalog Synthesise data into clear performance overviews, stories, and recommendations Stakeholder & Community Influence senior stakeholders and retail partners; build and manage the eAFH community across BUs Responsibilities • DCOM Commercial Insights - Strategy & Development • Track market, category, customer, and competitor performance; produce scorecards and overviews • Synthesise Nielsen/IRI, household panel, and loyalty data into strategic, ad hoc analyses • Support Channel VP and eCom teams with high-quality analyses and materials • Storytelling & Presentations • Build selling stories that translate complex data into implications and actions tied with a size of prize • Craft compelling presentations — from macro trends to specific actions • Support market leads in pitching stories to retail partners • Stakeholder & Community Management • Work with BU teams and agencies to gather information and resolve project issues • Influence stakeholders to align on perspectives and drive decisions • Manage sub-channel community — meeting materials, best practices, BU relationships • Team Leadership & Capability • Coach rest of the commercial insights team - set quality standards, allocate work, review outputs • Build DCOM Commercial Insights capability within the team and the broader DCOM Commercial Insights team • Contribute to succession for specialist roles across BUs Qualifications Bachelors' degree in Business, Marketing, Engineering: MBA a plus 9-11 yrs insights/ analytics Prior FMCG experience & strong hands on capability in partnering with Retailers / Customers Strong Visualization & Story telling skills Advanced Microsoft Office / PowerPoint & Excel skills Can synthesize multiple disparate data sources into compelling growth strategies/reviews Can easily see how insights and research learnings can improve business and frames up reporting efforts and opportunities to inform business decisions Good collaborator and influencer: Experience working with a breadth of stakeholders and peers – levels, functions and across countries in Europe Ability to extract key messages from complex data and craft a clear narrative, presenting in person & virtually Good commercial and operational instinct to ensure recommendations are practical and executable Well organized, self-sufficient and proactive: Best-in-class time management skills, ability to multitask, set priorities and plan Can-do, flexible attitude with resilience: Calmly able to respond to rapidly changing business priorities Proven experience using PowerPoint and ability to producing visually compelling presentations (i.e. beyond just operating the software) that are impactful with a senior audience

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