Senior Manager/Manager - Business Development - Auto Channel

Title: Senior Manager / Manager / Assistant Lead Business Development (Auto Channel / Dealership Management)

Location: Gurgaon / Delhi / NCR | Mumbai / Pune / Ahmedabad | Bangalore / Hyderabad / Chennai

Role: Assistant Lead Business Development will own our on-ground presence with EV OEM dealerships. This is a farming role: you'll build and nurture relationships with dealer principals and showroom teams, turn those relationships into a steady flow of qualified fleet-operator leads, and represent the Organisation as the trusted leasing partner at the point of vehicle sale. The individual will be working alongside the Business Development Lead to convert on-ground activity into closed leasing deals.

Key Responsibilities:

Channel Coverage:

- Own a defined territory of Channel dealerships (like OEM across 3W/CV as applicable), visiting regularly to maintain top-of-mind presence.

- Build strong working relationships with dealer principals, sales managers, and showroom floor staff.

- Train and support dealer teams to identify and refer fleet / bulk buyers to the Organisation.

Lead Generation & Farming:

- Generate a steady stream of qualified leads from dealership footfall, dealer referrals, and local market activity.

- Nurture existing dealer and customer relationships to unlock repeat and referral business over time.

- Maintain disciplined lead logging and follow-up in the CRM; hand off qualified leads to the BD Lead for structuring and closure.

Strategic Partnerships:

- Identify and onboard new OEM dealerships, local fleet associations, and transporter unions in your territory.

- Support the BD Lead in structuring co-selling arrangements and referral programs with dealer partners.

- Represent Organisation at local dealership events, launches, and fleet operator meet-ups.

Market Intelligence & Feedback:

- Share on-ground insight on dealer sentiment, local fleet demand, EV adoption barriers, and competitor activity in your territory.

Others:

- A well-mapped, actively engaged network of OEM dealerships across your territory.

- A consistent, predictable monthly flow of qualified leads into the BD pipeline.

- Strong, trust-based relationships with dealer principals who proactively refer business to the Organisation.

- At least 3-4 new strategic partnerships (dealer, association, or union) onboarded in your territory.

Educational Qualification / Work Experience & Skills:

- PG / MBA / Graduate with min 2-6 years of field sales, channel sales, or dealer-relationship experience.

- Prior experience in one or more of the following is strongly preferred:

1. Automotive OEM or dealer-network sales (3W or CV)

2. EV OEM or EV ecosystem companies

3. Auto finance / leasing companies working with dealer channels

4. Auto & auto-ancillary companies with a dealer-facing sales role

- A track record of building and sustaining long-term field relationships, not just one-time transactions.

- Comfortable with high field mobility this role involves regular travel within the assigned territory.

- Strong interpersonal skills; able to build trust with dealer staff and small-fleet owners at the ground level.

- Working knowledge of the local language(s) of the assigned territory.

- Basic understanding of vehicle financing / leasing and dealer sales processes.

- Organized and disciplined about lead tracking and follow-through.

- A relationship-first farmer, not a one-shot hunter patient, consistent, and dependable in the field.

- Self-driven and comfortable working with a good degree of autonomy on the ground.

- Team player who partners well with the BD Lead to convert leads into closed deals.