Senior Manager, Medical Education Brand Strategy and Communications

What You Can Expect

How You'll Create Impact

• Develops and executes US marketing and communication strategies and integrated campaigns for company-owned medical education programs and national medical congresses and company-sponsored events at industry and clinical conferences.
• Owns the Zimmer Biomet Institute brand strategy — positioning, messaging architecture, visual identity, creative standards, and brand guidelines — providing creative direction to internal teams and external agencies.
• Leads social media strategy across LinkedIn, Instagram, YouTube, and emerging platforms, owning editorial calendars, content pillars, event amplification, audience growth, and engagement analytics within a regulated healthcare environment.
• Develops thought leadership platforms and campaigns to position Zimmer Biomet Institute leaders as medical education experts, including executive social media strategy for select leaders.
• Develops and manages multi-channel content calendars and communication plans spanning digital, social, email, web, video, print, and on-site channels to support global education programs, events, and ongoing engagement initiatives.
• Translates complex clinical, surgical, and scientific information into compelling, audience-centric narratives for surgeons, healthcare professionals, fellows, residents, faculty, key opinion leaders, and internal stakeholders across all communications channels.
• Partners cross-functionally with Medical Education, Medical Affairs, Product Marketing, Sales Leadership, Corporate Communications, Digital Marketing, Regulatory, Legal, and Compliance to align with strategic objectives and brand standards.
• Leads the medical education communications strategy for company participation at major national and international medical congresses.
• Oversees communications and customer experience design for physician education programs, from course promotion and registration through on-site engagement and post-event follow-up, driving enrollment and long-term loyalty.
• Conducts competitive analysis and audience research to inform messaging strategy, benchmark performance against industry peers, and identifies opportunities to differentiate the organization’s medical education presence.
• Defines key performance indicators and build analytics dashboards to measure campaign effectiveness, social media performance, event engagement, audience growth, and return-on-communications investment.
• Develops executive presentations, leadership talking points, strategic narratives, and executive-ready performance summaries that translate campaign results into actionable business recommendations and enhance Medical Education leadership visibility.
• Manages external creative agencies, event production companies, digital partners, and freelance resources, providing strategic briefing, creative direction, performance evaluation, and budget stewardship.

What Makes You Stand Out

• Strategic & Social Media Communications – Ability to develop multi-channel communications and social media strategies that translate business objectives into measurable outcomes across medical education, congresses, brand, and thought leadership workstreams.
• Brand Strategy & Creative Direction – Proven ability to build and elevate a premium brand identity, including messaging architecture, visual standards, and creative oversight of agencies and internal teams.
• Executive Presence & Cross-Functional Leadership – Exceptional ability to communicate persuasively with executive leaders and navigate a complex, matrixed environment, building productive partnerships and influencing decisions across functions.
• Clinical & Educational Storytelling – Proven ability to transform complex medical, surgical, and scientific information into compelling, audience-appropriate narratives that resonate with surgeons, physicians, and healthcare professionals.
• Event, Congress & Experiential Marketing – Expertise in designing immersive brand experiences at major medical congresses and company-owned education events that differentiate the company beyond traditional trade show presence.
• Healthcare Industry & Regulatory Acumen – Deep understanding of physician audiences, medical education ecosystems, healthcare marketing regulations (AdvaMed, Sunshine Act), and compliant communications in a regulated medical device environment.

Education and Experience

• Bachelor's Degree and 5 years of relevant experience, or Associate's Degree and 7 years of relevant experience, or High School Diploma or Equivalent and 9 years of relevant experience required.
• 5+ years of experience leading marketing communications for large-scale events, medical congresses, or experiential marketing programs and 3+ years of demonstrated social media strategy leadership with measurable audience growth and engagement results in a regulated healthcare environment preferred.
• Medical Device, Pharmaceutical, Life Science, related industry, or Agency experience preferred.
• Proficiency in copywriting for traditional and social media communications and experience managing agencies, budgets and multiple concurrent projects with speed and precision preferred.
• Proficiency in Adobe Marketo, Sprout Social, and Veeva PromoMats preferred.
• Demonstrated experience with social media strategy and execution in a regulated healthcare environment preferred.
• Proven ability to work effectively with senior leadership and cross-functional teams in a matrixed organization preferred.

Travel Expectations

• Overnight domestic and international travel required, up to 35% annually, with peak periods during major medical congresses, company-owned education events, and industry conferences. Travel may include extended on-site presence for multi-day events.