Senior Manager - Sales - MICE - Travel & Tours Business

Job Description: Senior Manager - Sales (MICE)

Industry: Travel, Tourism & Corporate Travel Management

Department: Sales & Business Development

Designation: Senior Manager - Sales (MICE)

Job Overview:

We are looking for an experienced and result-oriented Senior Manager - Sales (MICE) to drive business growth, acquire new corporate clients, and strengthen existing client relationships in the Meetings, Incentives, Conferences and Exhibitions (MICE) segment.

The ideal candidate should have a strong background in corporate sales, client acquisition, revenue generation, and account management, with the ability to develop innovative sales strategies, maximize profitability, and deliver exceptional client experiences in a competitive business environment.

Key Responsibilities:

1. Sales & Business Development:

- Identify, develop, and convert new business opportunities across corporates and diverse industry segments.

- Generate and convert leads through networking, referrals, market intelligence, and other business development channels.

- Develop innovative sales strategies and market penetration techniques to expand the client base and increase market share.

- Build and maintain strong relationships with key corporate clients, decision-makers, and business partners.

2. Revenue Growth & Profitability:

- Achieve assigned sales, revenue, and profitability targets in line with organizational objectives.

- Drive profitable business growth through effective pricing strategies, cost optimization, and commercial negotiations.

- Monitor business performance against budgets and take corrective action to achieve financial targets.

- Ensure timely payment collections in accordance with agreed credit terms and contractual commitments, maintaining healthy cash flow.

3. Client Relationship & Account Management:

- Manage and strengthen existing corporate accounts to drive client retention, repeat business, and revenue growth.

- Identify opportunities for account expansion, cross-selling, and up-selling of MICE and related travel services.

- Understand client requirements and develop customized solutions that meet business objectives and service expectations.

- Build long-term client relationships through proactive engagement, responsive service, and consistent delivery standards.

4. Coordination with Operations & Service Excellence:

- Ensure effective handover of confirmed business to the operations team, clearly communicating client requirements, commercial commitments, and service expectations.

- Coordinate with internal teams to ensure seamless execution of MICE assignments and a high level of client satisfaction.

- Ensure adherence to established MICE operating procedures, service standards, and organizational policies.

- Proactively address client concerns and work towards timely resolution to protect client relationships and brand reputation.

5. Market Intelligence & Business Reporting:

- Monitor market trends, competitor activities, and emerging business opportunities to identify potential growth areas.

- Recommend new service offerings, innovative solutions, and sales approaches to enhance competitiveness.

- Maintain accurate client, sales pipeline, revenue, and collection records in business systems.

- Prepare regular sales reports, business forecasts, and MIS updates to support management decisions.

Desired Candidate Profile:

- Proven experience in corporate sales, business development, or account management within the MICE, corporate travel, or travel and tourism industry.

- Strong track record of achieving sales targets and driving profitable business growth.

- Demonstrated expertise in corporate client acquisition, relationship management, and business development.

- Sound commercial acumen, including pricing, negotiation, cost control, and cash flow management.

- Excellent communication, presentation, networking, and stakeholder management skills.

- Ability to identify market opportunities, develop innovative sales strategies, and work in a target-driven environment.

- Strong coordination, analytical, and problem-solving abilities.

Key Competencies:

- Strategic Sales & Business Development

- Corporate Client Acquisition & Retention

- MICE Sales & Revenue Generation

- Profitability and Budget Management

- Negotiation & Commercial Acumen

- Cash Flow and Receivables Management

- Market Intelligence & Competitive Analysis

- Client Relationship Management

- Operational Coordination & Service Excellence

Role Expectation:

Drive sustainable business growth by acquiring new corporate clients, expanding existing accounts, achieving revenue and profitability targets, and ensuring excellent client service with disciplined commercial and operational practices.