Senior Manager - Sales Transformation - FMCG

Role Overview:

The Senior Manager (Sales Transformation) will serve as a strategic architect within our organization, tasked with re-engineering our sales ecosystem to drive sustainable revenue growth and operational excellence. In this high-impact role, you will work closely with senior leadership, regional sales heads, and cross-functional teams in product, marketing, and finance to bridge the gap between sales strategy and ground-level execution. Your day-to-day will involve diagnosing process bottlenecks, deploying cutting-edge sales enablement tools, and fostering a data-driven culture that empowers our sales force to exceed targets. By optimizing our sales funnel and refining go-to-market motions, you will directly influence our market share and long-term business scalability in the competitive Delhi NCR landscape.

Key Responsibilities:

- Design and implement comprehensive sales transformation roadmaps to streamline lead-to-cash cycles and improve overall sales productivity across all business units.

- Partner with regional sales leadership to identify performance gaps and deploy targeted training or process interventions that elevate team conversion rates.

- Oversee the integration and adoption of CRM and sales automation technologies to ensure high-quality data visibility and actionable insights for decision-makers.

- Lead cross-functional initiatives to align marketing lead generation efforts with sales capacity, ensuring a seamless customer journey from acquisition to retention.

- Establish robust sales performance metrics and reporting frameworks to provide leadership with clear visibility into pipeline health and revenue forecasting accuracy.

- Drive change management programs to foster a culture of high performance, ensuring that new processes and tools are embraced by the sales organization.

Required Skillset:

- Demonstrated ability to translate complex business objectives into actionable sales strategies, backed by 10 to 12 years of experience in sales operations or business transformation.

- Exceptional analytical skills with the ability to interpret large datasets to identify market trends and operational inefficiencies.

- Strong interpersonal and stakeholder management capabilities, with a proven track record of influencing senior leadership and aligning diverse teams toward a common goal.

- Proficiency in managing large-scale CRM implementations and sales enablement platforms, ensuring high user adoption and data integrity.

- Excellent communication skills, capable of articulating complex transformation initiatives to both technical teams and non-technical sales professionals.

- An MBA or equivalent postgraduate degree from a premier business school is highly preferred to navigate the strategic demands of this role.

- Ability to thrive in a high-energy, hybrid work environment based in Delhi NCR, maintaining consistent engagement with on-site teams and remote stakeholders.