senior marketing manager, Experiential (Seattle or New York)

Now Brewing – senior marketing manager, Experiential! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

This role contributes to Starbucks success by leading the experiential marketing vertical on the Brand Activation team to create immersive, high‑impact brand moments that deepen customer connection and reinforce Starbucks as a cultural icon.

This role is a strategic and creative thinker with deep experience across live brand activations, cultural moments, tentpole events, pop‑ups, partnerships, and integrated cross‑channel experiences. This leader brings a high bar for innovation, craft, operational excellence, and cultural fluency, guiding Starbucks into the next generation of experiential storytelling.

The senior marketing manager, Experiential…

· Identifies and communicates key responsibilities and practices to ensure the team operates with clarity, positivity, and accountability.

· Leads development, oversight, and approval of experiential marketing strategies, frameworks, and activation playbooks.

· Provides clear vision and inspiration to agency partners, creative teams, cross-functional stakeholders, and internal leaders.

· Establishes a multi‑year experiential roadmap aligned to brand priorities, cultural moments, customer insights, and enterprise initiatives.

· Represents experiential marketing across the broader marketing and GTM ecosystem.

· Serves as SME for experiential marketing, cultural trends, innovation, and emerging technologies.

· Partners across integrated marketing, social, PR, media, brand, product, retail, and store design.

· Leads agency and production partners to deliver best-in-class work.

As a senior marketing manager, Experiential, you will…

· Lead experiential strategy, translating brand priorities, obsessing customer insights, and cultural opportunities into breakthrough experiences.

· Own end-to-end activation development, from strategic brief and creative concept through execution, amplification, and measurement.

· Lead experiential, connecting activations across marketing, social, PR, media, digital, retail, and partner channels.

· Shape the experiential roadmap, identifying how and where the brand can show up with cultural relevance and impact.

· Lead agency partners and cross-functional teams to deliver creative, innovative, operationally excellent work.

· Own budgets, timelines, and prioritization across multiple programs and agency investments.

· Establish measurement frameworks and use performance insights to continuously improve the work.