Senior Marketing Manager

About the role

Sokna is seeking a senior marketing manager to lead the development and execution of our marketing strategy in a 0-1 environment. This role is pivotal in building our brand identity, defining market positioning, and driving early-stage growth. You will translate business objectives into a clear market presence, establish marketing foundations, and ensure consistent brand communication across all channels.

Key responsibilities

• Define and lead brand strategy, positioning, and messaging.
• Develop go-to-market strategies for new products and services.
• Design and implement customer acquisition strategies across multiple channels.
• Plan and execute integrated marketing campaigns.
• Collaborate cross-functionally with sales, product, and operations.
• Establish marketing infrastructure, processes, and performance tracking systems.

Requirements

• 8–10 years of marketing experience, with proven success in brand building and growth.
• Experience in 0-1 environments (launching products, brands, or business lines).
• Strong background in digital marketing, funnel optimization, and analytics.
• Excellent communication, strategic thinking, and execution skills.
• Experience in hospitality and/or real estate is a strong advantage.
• Bachelor’s degree in marketing, business administration, or related field.
• Very good command of English (written & spoken).

Benefits

• Attractive compensation package
• Social insurance
• Medical insurance
• Flexible working hours (8:00 AM – 6:00 PM, Friday & Saturday off)