Senior Media Buyer

What we need:

• Bachelor's degree in marketing, advertising, communications, or a related field.
• Proven experience as a media buyer or similar role (2-5 years).
• Strong understanding of digital marketing, media metrics, and analytics tools.
• Excellent negotiation skills and the ability to build strong vendor relationships.
• Demonstrated ability to analyze data and translate insights into strategic recommendations.
• Creative problem-solving skills.
• Familiarity with various media channels including social media, print, digital, and broadcast.
• Previous experience in campaign execution and budget management.

What you'll do:

• Develop and manage media buying strategies to promote our programs and services.
• Analyze target audience demographics and adjust strategies to maximize engagement and reach.
• Monitor and optimize media campaigns to ensure effective performance and return on investment (ROI).
• Collaborate with the marketing team to align media strategies with overall branding and outreach initiatives.
• Prepare detailed reports and presentations on media performance and recommendations for future campaigns.
• Keep abreast of industry trends and competitor strategies to identify new opportunities for media placement.