Senior National Account Manager
Description
The Senior National Account Manager (NAM) – Mass Channels drives commercial growth, strategic alignment, and operational execution across KONG's largest mass retail partners, specifically Walmart and Target. This senior sales leader acts as the primary internal commercial owner for these accounts, translating category dynamics into actionable Joint Business Plans (JBPs), securing premium shelf placement, and leading high-stakes line reviews. The NAM operates as a key business driver, partnering closely with internal cross-functional teams and external rep support (Operations, Demand Planning, Product Development, Marketing, and Sales Analytics) to maximize volume, gross margin, and brand equity across mass retail.
Essential Duties & Responsibilities
- Own account strategy, revenue growth, and trade spend optimization for Walmart and Target, ensuring these efforts tie into corporate goals.
- Lead annual Joint Business Planning (JBP) cycles, establishing long-term volume, distribution, and profitability targets aligned with KONG's corporate objectives.
- Lead major account line reviews, modular resets, and seasonal/promotional pitch presentations to secure expanded distribution and secondary placement opportunities.
- Partner with Sales Analytics to analyze POS velocity, SKU productivity, and promotional effectiveness, translating insights into winning sales narratives.
- Oversee key account timelines to ensure flawless execution of line resets, promotional displays, and new product launches across retailer networks (including Retail Link and Target/Polestar systems).
- Partner with Supply Chain and Demand Planning to align on rolling sales forecasts, baseline volume, promotional lifts, and inventory flow, ensuring high OTIF/in-stock metrics and minimizing chargebacks.
- Direct the accurate maintenance of product specs, pricing, trade promotion management (TPM), and item setup across internal and retailer systems.
- Manage trade spending budgets, deduction resolution, and promotional accruals to optimize ROI.
- Serve as the voice of Mass Channels internally, partnering with Product Development, Marketing, and Operations to commercialize new product innovations tailored for mass retail shoppers.
- Guide support staff and external reps, fostering high performance and clear strategic alignment on account priorities.
- Leverage advanced analytical tools and retail platforms to monitor market trends, competitor activity, and supply chain health, proactively identifying risks and growth opportunities.
- Other duties as assigned.