Senior Performance Marketing Manager
You will own paid social strategy and execution across major platforms, manage multi-million-dollar budgets, lead creative testing, validate new acquisition channels, support product launches, optimize post-click conversion, and use AI tools to improve marketing workflows.
Responsibilities
- Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
- Manage multi-million-dollar budgets, campaign pacing, forecasting, and budget analysis
- Apply the paid acquisition measurement framework
- Lead creative strategy and testing
- Document paid acquisition playbooks and best practices
- Identify, test, and validate new digital media channels and formats
- Build and execute paid acquisition plans for new product launches
- Align landing page strategy and post-click conversion with Web Marketing
- Use AI tools to generate campaign briefs, copy variants, audience research, and reusable systems
- Collaborate with marketing, sales, communications, and web teams
Requirements
- 7+ years of performance marketing experience
- Experience at a B2B SaaS company, performance marketing agency, or high-growth consumer organization
- Deep expertise in paid social
- Experience testing and scaling new channels
- Full-funnel ownership across at least two major paid social platforms
- Hands-on experience with campaign builds, audience targeting, creative testing, bid management, and budget management
- Experience managing significant budgets
- Strong creative strategy and testing skills
- Practical experience using AI tools for briefs, copy, and analysis
- Cross-functional collaboration skills
- Analytical and data-driven approach
- Understanding of attribution in imperfect measurement environments
Benefits
- Equity in the form of RSUs
- Hybrid work option