Senior Product Manager, Growth Acquisition

You'll lead the product strategy, implementation, and scaling of Dave's Marketing Technology ecosystem. You'll own the end-to-end growth foundation that enables efficient, measurable, and compliant user acquisition, cross-sell, and retention across web and app. You will lead the roadmap for attribution, tracking, experimentation, and marketing integrations, working across product, marketing, data, and engineering in a regulated fintech environment. You'll set the vision for the MarTech stack, make build vs buy decisions including vendor selection and RFP processes, and own end-to-end enablement of web growth strategy from CMS and landing pages to experimentation and deep-linking. You'll act as the connective tissue across Engineering, Data, and Marketing, build a culture of evidence through rapid web experimentation, and stay ahead of MarTech and AdTech evolution including privacy changes and new technologies.

Responsibilities

• Own and define Dave's MarTech Stack, including paid channel automation, attribution, lifecycle, and experimentation infrastructure
• Make build vs buy decisions, including vendor selection, RFP process, and integration
• Own end-to-end enablement of web growth strategy, from CMS and landing pages to experimentation and web-to-app deep-linking
• Partner with core product teams to streamline registration, onboarding, and the paid media-to-app customer journey
• Act as the connective tissue across Engineering, Data, and Marketing to ensure alignment on priorities and execution
• Build and maintain experimentation frameworks and infrastructure to test growth hypotheses
• Stay ahead of MarTech and AdTech evolution, privacy changes, platform and policy shifts, and new entrants and technologies
• Translate risks, impacts, and opportunities into clear guidance

Requirements

• 5+ years of experience in MarTech and Product Management in a high-volume B2C technology-driven environment (fintech experience is a plus)
• Deep MarTech domain expertise with hands-on experience across analytics and attribution platforms (AppsFlyer, Braze, Firebase, Google Analytics, Amplitude, or similar)
• Strong command of iOS tracking and measurement frameworks such as SKAdNetwork (SKAN)
• Cross-functional leadership skills, with a history of aligning diverse stakeholders across product, engineering, operations, and external partners
• Executive-ready communicator, able to simplify complex data and influence C-suite leaders, regulators, and network partners
• Expert in SQL and data analysis (Python/R a plus)
• Fluent in applying AI to real product work beyond the basics
• Bachelor's degree in a technical field is a plus

Benefits

• Flexible hours and virtual-first work culture with a home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• All-company in-person events once or twice a year and virtual events throughout the year