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Payward, Inc.

New

Senior Product Manager Pro Onboarding

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Summary

Senior Product Manager owning Kraken Pro's end-to-end onboarding experience, from first landing to first trade. Day to day: analyzing funnel and drop-off data, identifying friction, and partnering with Design, Data, Engineering, and Marketing to ship personalized, trust-building onboarding improvements, including AI-driven personalization.

You will own the end-to-end Pro onboarding experience, from a client's first landing through their first trade. You will analyze funnel performance and customer needs, identify friction, design improvements that build trust, and work with Design, Data, Engineering, and Marketing to ship personalized onboarding improvements.

Responsibilities

  • Own the end-to-end Kraken Pro onboarding experience
  • Assess onboarding-funnel performance and drive UX improvements
  • Understand customer needs during their first days
  • Analyze onboarding data to identify friction points and drop-off points
  • Design onboarding experiences that build trust
  • Improve the time to a client's first trade
  • Partner with Design, Data, Engineering, and Marketing to ship improvements
  • Use AI to identify friction, predict drop-off, and personalize onboarding paths and messaging

Requirements

  • 4+ years of product management experience
  • Experience with onboarding, activation, or growth-oriented UX work
  • User experience knowledge
  • Data analysis and funnel analysis skills
  • Ability to define success metrics
  • Written and verbal communication skills
  • AI tool fluency
  • Knowledge of crypto and trading

Benefits

  • Equity
  • Bonus program
  • Wellness allowance
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
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