Senior Sales Representative_Consumer Eye Care

The responsibility of this position is to build and grow Zeiss consumer eyecare business in E-commerce and retail channels (Costco, 3C, Pharmacy, Telecom, Hyper, CVS either in direct business model or through distributors). The goal is to create opportunities, establish sustainable route to market plan and maximize sales achievement through planned consumer promotions and marketing activities.

• Establish sustainable route to market plan and business model of Zeiss Consumer Eyecare business in retail channels: grow existing ones and fast explore new potential opportunities, no limited to physical (ex. Costco, 3C, Pharmacy, Telecom, Hyper, CVS) or e-commerce channels.
• Manage the channels either in direct business model or work with authorized distributors to plan and execute seasonal promotions and BTL activations. Be familiar with FMCG promotion machnism, integrate online and offline promotions and allocate marketing resource to max-imize sales achievement.
• Maximize product exposure and promotion opportunities in physical and e-commerce channels through product exclusivities, cross selling mechanisms, and product bundles, etc.
• Analyze sales data and ROI frequently in order to adjust or strengthen channel investment and focus.
• Team player and ability to work with the cross functional partners and senior management on all aspects of the business.

• 建立Zeiss Consumer Eyecare品類可延續的零售市場銷售計劃與經營模式，包含既有通路的成長以及快速開拓新通路機會，不限制實體通路 (Costco, Hyper, CVS, 3C, Pharmacy) 或是電商平台。
• 透過直營或是與通路經銷商合作經營管理通路，包含制定與執行通路促銷與通路活動。熟知快銷品的通路促銷方案，整合線上與線下促銷方案，以分配既有行銷資源以達到銷售最大化。
• 透過獨家商品提報、跨品類銷售、產品組合銷售等方式，保握實體通路與電商平台上產品曝光與促銷機會的極大化。
• 隨時分析與追蹤銷售數據與ROI，以確保即時調整或強化投資資源與通路重點。
• 具有團隊合作精神，能夠在業務推廣各個方面與跨部門合作夥伴和高階管理層合作與溝通。