Senior Social Media Specialist

职责：•高级社交媒体专家负责施耐德社交平台和社交内容，涵盖微信、微博和其他社交平台。该角色需要在整个公司制定战略并进行教育，了解如何整合相关的社交平台技术，担任社交媒体的主题专家，建立我们社交媒体存在的基准和衡量标准。也愿意测试新的方式来利用社交媒体的影响力，以跟上行业趋势、平台和最佳实践。•该职位还需要负责社交内容的部署和执行。将社交内容整合到业务优先级和marcom活动中。为了保持市场上的社交呈现，该角色需要开发创造性的社交媒体营销活动，以保持施耐德电气的品牌知名度和赢得的媒体KPI份额。•与行业社交KOL建立关系，推动KOL宣传内容开发，并建立KOL池以供社交激活使用。•与全球社交媒体团队合作，确保施耐德电气社交媒体战略、存在、使用和工具的一致性，并与全球团队分享当地最佳实践。资格•市场营销或相关专业本科或以上学历。•至少6-8年的营销经验，至少3年的社交媒体、公关或数字营销工作经验。•社交/PR/媒体和数字营销方面的扎实知识。•创造性、开箱即用的思想家，总是愿意挑战现状并提出尖锐的问题。•具有B2B工作经验，尤其是在配电或自动化行业。有社交CRM经验者优先。•独立、可靠的人，能够领导项目，愿意根据需要寻求指导。•积极主动、自我激励、高度责任感。•优秀的中英文书面和口头沟通能力。•在中国境内旅行的灵活性。Responsibility：· Senior Social Media Specialist is in charge of Schneider social platforms and social content, covering Wechat, Weibo and other social platforms. The role needs to strategize and educate across the company on how to incorporate relevant social platform techniques, serve as the subject matter expert for social media, establish benchmarks and measurement of our social media presence. Also willing to test new ways to leverage the reach of social media, to stay abreast of industry trends, platforms and best practices. · This position also needs to be in charge of social content deployment and execution with agency. Integrating social content into business priority and marcom activities. To keep the social presents in the market, the role needs to develop creative social media marketing campaigns to maintain Schneider-Electric brand awareness and share of earned media KPI as well.· Build relationship with industry social KOLs, drive KOL advocacy content development, and establish KOL pool for social activation usage.· Work with global social media team to ensure consistency in Schneider Electric’s social media strategy, presence, usage and tools, share best local practices with global team. Qualifications· Bachelor’s degree or above in marketing or related major.· Minimum 6 - 8 years marketing experience with a minimum of 3 years in running social media, PR or digital marketing role.· Solid knowledge in social / PR / media and digital marketing.· Creative, out of the box thinker who is always willing to challenge the status quo and ask hard questions.· Preferred working experience in B2B, especially in Electrical Distribution or Automation industry. Social CRM experience is a plus.· An independent, reliable person who is capable of leading a project, willing to seek guidance as needed. · Proactive, self-motivated with high sense of responsibility.· Excellent written and verbal communication skills in both English and Chinese.· Flexibility to travel within China.