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Senior Strategic Account Executive, Direct & Channel

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About SoftBank Robotics America

SoftBank Robotics America (SBRA) is a leader in Physical AI and autonomous solutions. We help organizations transform operations through robotics, automation, data, and intelligent workflows. We are an orchestrator of outcomes, not a hardware manufacturer. Customers choose us for the operating layer around the robot, for our service density, the SBR Connect platform, and the uptime that keeps automation programs running at scale. We work directly with customers and through a national network of distribution and channel partners. Together we deliver measurable business outcomes across technology, service, customer success, and operational expertise.


As we expand our enterprise footprint across healthcare, senior living, multifamily housing, commercial real estate, airports, industrial, hospitality, and other large-scale environments, we are seeking a Senior Strategic Account Executive, Direct & Channel to drive growth across North America through both direct enterprise selling and partner-led channel motions.


Position Overview

This is a hybrid sales role with two connected mandates. The Senior Strategic Account Executive, Direct & Channel owns and grows a portfolio of strategic enterprise accounts through direct, full-cycle selling, and at the same time develops and accelerates revenue through SBRA's national distribution and channel partners in a structured co-sell motion.


The role begins with an established book of strategic accounts and active opportunities. The successful candidate will own, advance, and expand it. In parallel, the candidate will build into SBRA's channel motion. They will help grow our largest distribution and partner relationships alongside the existing sales team, and bring new partners and customers into the pipeline through their own industry relationships and networks.


The role ramps in sequence. The first priority is to take ownership of the existing strategic accounts and keep active deals moving. The channel mandate builds in parallel. It starts with hands-on collaboration alongside the current sales team, then expands into owned partner relationships and new-partner development as the direct book stabilizes.

Success is measured by direct bookings and pipeline conversion, by channel and partner-sourced revenue growth, and by the long-term adoption and expansion of the customers and partners this role develops.

This position reports to the Head of Sales and works closely with Sales, Customer Success, Product, Operations, Marketing, and Strategic Partner teams.

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