Senior Web Analyst

We are looking for a Senior Web Analyst with strong strategic thinking and hands‑on technical expertise to manage and evolve our digital analytics ecosystem. This role owns the end‑to‑end digital measurement framework, with a strong focus on the Google Marketing Platform and related technologies.

The ideal candidate brings a balanced mix of marketing and technical skills, ensuring GDPR‑compliant data collection, enforcing best practices, and translating business needs into actionable insights. Acting as a bridge between business, product, and engineering teams, this professional will play a key role in driving data‑informed decision‑making across the organization.

Responsibilities

• Implement and maintain tracking codes, tags, and events using Google Tag Manager.
• Configure and optimize Google Analytics 4 properties for both web and mobile applications.
• Assess and minimize the impact of tags on website performance and loading speed.
• Collaborate with marketing, product, and development teams to gather tracking requirements.
• Communicate with stakeholders to understand business goals and measurement needs.
• Build dashboards and customized reports in GA4 and Looker Studio.
• Conduct analytics audits to ensure accurate data collection and reporting.
• Present insights and recommendations in a clear, business‑friendly manner.
• Define tagging strategies and measurement frameworks to ensure accurate tracking.
• Identify opportunities to improve processes, methodologies, and analytical approaches.
• Manage and govern the use of Google tools such as GA4, GTM, Google Ads, Search Console, Firebase, BigQuery, and others.

• More than 4 years of experience in a similar role.
• Strong ability to configure and optimize analytics tools.
• Proven experience with Google Tag Manager.
• Experience working with agencies, vendors, affiliates, and external partners.
• Solid understanding of GDPR and its implications for data collection.
• Knowledge of how tags impact website performance (Page Load).
• Experience collaborating with cross‑functional teams.
• Proficiency in Portuguese and English (reading, writing, speaking).

Valued experience:

• Other analytics platforms (Adobe, Piwik, Matomo).
• Advertising platforms (Google Ads, Meta Ads, TikTok, LinkedIn).
• CMPs such as OneTrust or Cookiebot.
• Looker Studio reporting.
• Core Web Vitals analysis.
• Web languages: HTML, CSS, JavaScript.

Interpersonal skills:

• Strong communication skills
• Team‑oriented mindset
• Client‑focused approach
• Analytical and problem‑solving abilities
• Organized and autonomous
• Comfortable working in multicultural environments