SEO Manager

You will own SEO strategy and execution across content, technical SEO, authority building, AI search visibility, and conversion-focused organic growth. This is not a maintenance role. We need someone who can build a category leader in search. You'll work directly with growth, content, product marketing, and leadership teams.

The candidate will have responsibilities across the following functions:

Organic Growth Strategy:

• Increase qualified organic traffic, demo requests, and pipeline.
• Prioritise high-intent commercial keywords.

Content SEO Engine:

• Build and scale content clusters.
• Create comparison pages, solution pages, and BOFU landing pages.
• Refresh old content for rankings + conversions.
• Optimise existing blogs.

Technical SEO:

• Crawl/indexation audits.
• Site architecture.
• Core Web Vitals.
• Internal linking systems.
• Schema markup.
• CMS optimisation.

AI Search / LLM Visibility:

• Optimise SPRY for ChatGPT / Perplexity / Gemini-style discovery.
• Structured content strategy.
• Entity authority building.
• Citation footprint expansion.

Authority and Link Building:

• Digital PR.
• Industry backlinks.
• SaaS review platforms.
• Healthcare association mentions.
• Guest posting.

Revenue SEO:

• Not vanity traffic.
• Own metrics like demo requests from organisations, trial / booked demos, assisted pipeline, and keyword share vs competitors.

Requirements:

• 4+ years of SEO experience.
• Proven rankings in competitive SaaS / B2B / healthcare niches.
• Strong on-page + technical SEO.
• Content strategy ownership experience.
• Comfortable with GA4 / GSC / Ahrefs / SEMrush, etc.

Strong Plus:

• SaaS experience.
• Experience competing against larger incumbents.
• AI SEO / GEO / Answer engine optimisation experience.

What Great Looks Like (First 6 Months):

• Doubled qualified organic traffic.
• Rank top 3 for multiple commercial-intent keywords.
• Build a scalable content moat.
• Increase organic demo pipeline materially.
• Clear SEO dashboard tied to revenue.