Shopper Marketing Role - FMCG

Executive Hiring is looking for a Leadership role in Shopper Marketing for an FMCG, based at Mumbai.

Post Grad in Marketing from IIM's / XL / SPJIMR/ MDI etc with 7-9 Yrs. of post qualification exp. with the combination of both Sales & Customer / Shopper Mktg in an FMCG of repute, which is mandatory.

The Role:

1. Drive insights from multiple data points and dashboards; work with ecomm, MT KAM teams and account teams to improve ability to target communication across platforms

2. Study key categories and understand co-relation of conversion, visibility, promotion & out of stock to overall sales and input into plans for the platforms accordingly

3. Provide specific feedback on detailed product views to help improve and thereby impact conversion

4. Benchmark industry wide best practices in the area of Shopper Marketing

5. Help Digital Marketing Teams build merchandising strategy and plans in collaboration with key retailers in order to drive awareness of our brands, improve portfolio visibility and facilitate efficient spends.

6. Drive search best practices and ensure ongoing keyword strategy development and optimization.

7. Work with the brand teams across businesses to ensure best practices are implemented to drive our digital campaigns in collaboration with the digital team

8. Serve as the internal expert on search, traffic & merchandising to develop reach, penetration and conversion.