Social Ads Analyst

Responsibilities:

• Campaign & Task Execution
  • Campaign Building: Build new campaigns end-to-end, including at least two campaigns per assigned cycle, within Meta Ads.
    • Platform Builds: Execute Meta Build tasks, setting up ad sets, audiences, ad creatives, budgets, bids, and targeting parameters as per client specifications.
    • Optimization: Perform Action Optimization tasks — reviewing campaign performance and making data-driven adjustments to audiences, placements, creatives, and budgets to improve results.
    • Offboarding & Setup-Update: Handle campaign offboarding and setup/update requests, ensuring campaigns are correctly paused, archived, or refreshed per client instructions.
    • Launch Ads: Manage Launch Ads tasks — final QA and go-live of campaigns/ads, ensuring accuracy before campaigns go active.
    • Change Requests / Ad Hoc: Process Change Requests (CRs) and ad hoc requests raised by the client or internal stakeholders accurately and within defined turnaround times.
    • Ad Type Application: Maintain working knowledge of the different Meta ad formats (see Required Knowledge section) and apply the correct format based on campaign objective.
  • Metrics & Performance Management
    • AHT Adherence: Consistently meet or exceed Average Handling Time (AHT) targets defined for each task type without compromising quality.
    • Resource Utilization: Maintain optimal resource utilization by managing time effectively across assigned tasks and avoiding idle/unproductive time.
    • Productivity: Meet defined productivity benchmarks (volume of builds/tasks completed per shift/day/week).
    • Quality: Maintain high accuracy and adhere to quality checklists/parameters defined for each task type; minimize errors and rework.
    • SLA Compliance: Ensure all tasks are completed within committed timelines to meet or exceed the SLA passing rate target set by the account.
    • Reporting: Track and report own performance metrics; participate in calibration sessions and feedback discussions with the Supervisor.
  • Collaboration & Process Adherence
  • Process Discipline: Follow documented SOPs for each task type (campaign build, optimization, launch, CR handling, etc.).
  • Escalation: Escalate ambiguous client requirements, tooling/tracker issues (e.g., Salesforce tracker errors, unresponsive platforms), or Meta policy changes to the Supervisor in a timely manner.
  • Team Collaboration: Work closely with the Supervisor and peers to ensure smooth handovers, coverage during leave/absence, and knowledge sharing.
  • Continuous Learning: Stay current with Meta Ads platform updates, policy changes, and new ad formats.

Qualifications:

• Social Ads (Meta – Facebook & Instagram)
• Awareness campaigns (brand awareness, reach)
• Traffic and engagement campaigns
• Lead generation ads
• Conversion / sales campaigns
• App install campaigns
• Catalog / dynamic product ads
• Local awareness / store visit campaigns
• Ad formats: image ads, video ads, carousel ads, collection ads, Stories/Reels ads
• Audience types: Core, Custom, and Lookalike audiences
• Must be willing to work night shift schedules (US hours) and during PH Holidays.
• Must be able to work in Alabang, Muntinlupa when work in the office resumes (temp WFH).