Social Content Lead (Instagram/TikTok)
You'll own the creative direction for KAST's Instagram and TikTok, shaping how millions of people discover and experience the brand. You'll develop social content, campaigns, and recurring formats that grow the brand, and lead creative concepts for short-form video, creator content, product launches, and brand storytelling. You'll build and manage a network of creators, videographers, editors, and creative partners, direct creative production, and maintain a high bar for quality across all content. Working closely with Brand, Growth, Product, and Community teams, you'll turn product launches, trends, and community moments into compelling social content, and use performance insights to continuously improve creative output while maintaining a premium brand.
Responsibilities
- Own the creative direction for KAST's Instagram and TikTok
- Develop social content, campaigns, and recurring formats that grow the brand
- Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
- Build and manage a network of creators, videographers, editors, and creative partners
- Direct creative production and maintain a high bar for quality across all content
- Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
- Use performance insights to continuously improve creative output while maintaining a premium brand
Requirements
- 5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)
- Proven success building or scaling Instagram and TikTok for a consumer-facing brand
- Outstanding portfolio of social-first creative work, especially short-form video
- Deep understanding of social platforms, creator culture, and platform-native storytelling
- Strong creative taste with the ability to balance brand consistency and experimentation
- Experience leading creative production and collaborating across design, marketing, and product teams
- Excellent communication skills and a high-ownership mindset in fast-paced environments