Social Media Content Strategist

Company Overview: Legacy Restaurant Partners, a subsidiary of Legacy Ventures (), is the leader in Restaurant Management. We represent some of the best restaurants in Atlanta - GA, Madison- WI, Lake Rabun - GA, Lake Burton – GA, Dillard- GA and Corpus Christi - TX. The diversity of our concept types and structure allows us to appeal to a wide range of the workforce. We pride ourselves on promoting from within and allowing our team to be the driving force behind individual and company success.

Legacy Restaurant Partners is looking for an energetic, go-getter Social Media Content Strategist to join our Marketing Team in driving demand, engagement, and growth for our social platforms. The perfect match is someone whose passion is creating social media campaigns and content with the goal of going viral. Who also, outshines others with their experience in collaborating with brand ambassadors and influencers.

As the Social Media Content Strategist, you understand the importance of building digital relationships, keeping the conversation going, resolving issues, and designing exciting content that increases engagements and follower growth. You have experience with organic and paid social campaigns, working within a pre-defined social budget, managing influencer programs, optimization and reporting on ROI. You are comfortable being the “digital voice of the brand.” You want to push the boundaries of our content by creating “trend worthy” content that reflects the restaurant’s character while staying within brand guidelines. You enjoy collaborating with leadership and are a contributing member of the Marketing Team working together to execute plans to grow top line sales.

This position sits in our Downtown Office, with the expectation to be onsite including travel to local and regional locations to gather content. This is a roll up your sleeves position that does not have subordinates.

Exceptional Benefits Package Includes:

• Medical (Competitive Employer Contribution)
• Dental
• Vision
• Life Insurance/ AD&D – Employer Paid!
• Disability
• Voluntary Life and AD&D
• Paid Time Off
• Telehealth and Tele-mental Health – Company Paid through HealthJoy
• Retirement Plan with match up to 4% of Salary – NOT VESTING SCHEDULE
• Free Food!
• Professional Development

Primary Duties:

Social Platform Management

• Manage day-to-day activities on all social channels (Facebook, Twitter, Instagram, TikTok, YouTube, etc.).
• Create, curate, manage and schedule regular content across social channels.
• Collaborate with team on demand generating content the speaks to the individual restaurant story but also demonstrates why the audience should dine with us
• Grow demand and conversions through content/stories by driving users to website.

Community Engagement, Moderation

• Oversee and foster engagement and community growth across social platforms and website by responding to emails, comments, DM's, engaging in conversation, and proactively encouraging conversations.
• Engage with followers through interactive posts, polls, and contests to build a loyal online community.
• Analyze audience insights to tailor content and improve engagement strategies.

Influencer Management

• Build, maintain and evolve relationships with existing and new influencers & brand/social loyalists.
• Collaborate with influencers on campaign/content needs and review submitted content, analyze results and deliver feedback.
• Continuously measure and track ROI from influencers, present findings and business justifications for new and/or on-going partnerships.

Cross-Functional Collaboration on Campaigns

• Plan and execute social media campaigns to promote special events, new menu items, and seasonal offers.
• Collaborate with the marketing team to integrate social media efforts with broader marketing initiatives.
• Collaborate with team to develop paid social media marketing campaigns and influencer content plans using pre-defined budgets; ability to justify with data recommended spend requests.
• Coordinate with team on managing social advertising spend; estimate and track ROI versus anticipated and actual results; ability to justify with data recommended spend requests.
• Collaborate with team on A/B testing across social channels.

Reporting, Research & Monitoring

• Perform regular research across all social platforms to support marketing goals/objectives (end-user, competitive, new product launches, overall brand presence).
• Monitor trends and effective benchmarks for measuring the impact of campaigns & initiatives.
• Analyze, review, and report monthly to maximize results; translate anecdotal or qualitative data into recommendations and plans for revising/optimizing social media efforts.
• Regularly report on actual results of social advertising spend and track ROI.

• Ensure all social media activities comply with legal and ethical standards, including copyright laws and privacy regulations.