SOCIAL MEDIA & EMPLOYEE EXPERIENCE COORDINATOR

Social Media & Employee Experience Coordinator

Allen Turner Automotive is seeking a motivated and creative Social Media & Employee Experience Coordinator to strengthen our reputation as both an employer and an automotive retailer across our Northwest Florida dealerships in Pensacola and Crestview. This role connects employee engagement, internal communications, social media, and community involvement to help ensure the experience we promote reflects the experience we provide. Working under the direction of the Chief Marketing Officer and HR Director, this individual will highlight our people, celebrate employee accomplishments, coordinate events, and create content that builds trust with employees, customers, and the community. The ideal candidate is comfortable on camera, confident interacting with employees and leadership, and passionate about representing the company professionally and authentically.

Employee Experience & Internal Reputation

• Develop and coordinate initiatives that strengthen employee engagement, satisfaction, and pride in the company.
• Plan and execute employee events, including food trucks, holiday celebrations, recognition ceremonies, and company gatherings.
• Coordinate employee recognition and rewards programs, ensuring accomplishments and milestones are celebrated consistently.
• Create internal communications that keep employees informed, connected, and engaged across locations.
• Build relationships with employees and managers to gather feedback, identify opportunities to improve the employee experience, and share recommendations with the HR Director.
• Highlight employee stories, career growth, and company values through internal communications and recruiting content.
• Partner with leadership to ensure company messaging reflects employees’ day-to-day experience.

Social Media & External Reputation

• Create and manage engaging content across Facebook, Instagram, TikTok, and YouTube.
• Showcase employees, customer experiences, dealership accomplishments, community involvement, and company culture.
• Monitor comments, messages, and online reviews; respond within established guidelines and escalate concerns to the appropriate leadership.
• Collaborate with the Chief Marketing Officer on content planning, campaigns, and consistent brand messaging.
• Develop content that supports brand awareness, customer engagement, recruiting, and sales.
• Coordinate community events, social media giveaways, and promotions.
• Represent the company on camera and at dealership and community events.
• Track and report social media performance, review trends, and audience feedback to identify opportunities to strengthen the company’s reputation.
• Perform additional duties as assigned by the HR Director and Chief Marketing Officer.