Social Media Manager

Key Responsibilities:

- Creative Content Creation: Develop and execute engaging, creative social media campaigns, including eye-catching graphics, videos, and Reels that resonate with Gen Z audiences.

- Brand Strategy Development: Help shape and evolve the brands voice and online presence through impactful content and digital storytelling.

- Customer Engagement: Foster a strong online community by responding to comments, messages, and engaging with followers in a fun and authentic manner.

- Trend Awareness: Stay ahead of social media trends and consumer behaviour, especially among Gen Z, and adapt strategies to maintain relevance.

- Platform Management: Manage multiple social media accounts (Instagram, YouTube, Twitter, Facebook, etc.), ensuring content is consistently posted and engaging.

- Reels & Stories: Create short-form video content (Reels, Stories) to educate, inform, and entertain followers about our products in an engaging and shareable way.

- Analytics & Reporting: Track, analyze, and report on performance metrics to gauge success and optimize future campaigns.

- Collaborations & Partnerships: Work with influencers, brand ambassadors, and other partners to amplify reach and drive customer acquisition.

Qualifications:

- Experience: Minimum 3 years of experience in social media management or content creation, with a proven track record of growing and engaging a community.

- Creativity: Strong creative vision with the ability to think outside the box and execute unique ideas.

- Communication Skills: Excellent written and verbal communication skills with the ability to craft messages that connect with diverse audiences.

- Platform Expertise: Proficient with social media tools and platforms (Instagram, YouTube, Facebook, Twitter, etc.) and familiar with the latest trends and features.

- Understanding of Gen Z: A deep understanding of Gen Zs preferences, behavior, and content consumption habits, with the ability to tailor content accordingly.

- Video Editing Skills: Ability to create and edit videos (Reels, Stories, Long/Short format videos) with creativity and attention to detail (preferred).

- Passion for Social Media: A passion for staying on top of the latest trends and turning them into actionable strategies for growth.

What We Offer:

- A creative and collaborative work environment

- Opportunities for career growth and development

- Competitive salary and benefits package

- A chance to make a significant impact on a growing brand