Social Media Manager

The Social Media Manager builds and runs the company's social media presence for its home decor and gifting brands, starting with one brand. The role owns strategy, the content calendar, creator briefs, community management, collaborations, and reporting, aiming to grow an engaged audience that converts to sales on the website and marketplaces. The focus is organic growth; the performance marketing team plans paid promotion jointly.

Responsibilities:

• Define the social media strategy per brand: audience, content pillars, platforms (Instagram, YouTube Shorts, Pinterest, LinkedIn brand pages), posting cadence, and tone.
• Plan and run the weekly content calendar; brief in-house content creators and the video editor every week; review and approve content before posting.
• Write hooks, captions, scripts, and calls to action in English and Hinglish; maintain brand voice.
• Manage community: respond to comments and DMs within the day, route purchase inquiries to sales, and collect and repost customer content.
• Run creator and influencer collaborations: identify, negotiate (barter and paid), brief, and track deliverables and results; target 15 to 20 collaborations a month.
• Track and report weekly: followers, reach, engagement, saves, shares, profile visits, link clicks, and orders attributed to social; stop formats that do not perform and scale those that do.
• Coordinate with the performance marketing lead on which organic content goes paid and with the B2B team on LinkedIn content for corporate buyers.
• Support founder-led content on LinkedIn: ideas, drafts, clips.
• Maintain the content library, scheduling tool, and hashtag and trend research