Social Media Manager (Organic, Paid & Creator Partnerships)
Posted Updated
Description
Job Title: Manager – Social Media (Organic, Paid & Creator Partnerships)
Location- Mumbai (WFO 5 days)
About Us:
At Group Bayport, we create impactful brand experiences through powerful digital marketing. Our portfolio includes Banner Buzz, Covers & All, Tarps & All, Neon Earth, Best of Signs and PatioHQ, serving customers across the US, UK, Canada and Australia. As part of our Social Media Marketing team, you will shape the online presence and growth of these brands while contributing to our long-term vision of success.
Role Overview:
We’re looking for a dynamic Social Media Manager who can own the full social funnel, from organic content and community to paid social performance and creator partnerships. You will build and execute social strategies that align with business objectives, drive engagement and deliver measurable results. This role suits someone who is equally comfortable with a content calendar and a Meta Ads Manager dashboard, and who enjoys working with creators and cross-functional teams.
Key Responsibilities:
Social Media Strategy & Planning:
- Develop and implement an integrated organic, paid and creator-led social strategy aligned with marketing and business goals.
- Research trends, competitor activity and audience behaviour to keep strategies fresh and relevant.
- Set clear goals and KPIs across awareness, engagement and conversion, and plan against them for each platform and brand.
Paid Social Marketing:
- Plan, launch and manage paid social campaigns across Meta (Facebook and Instagram), Pinterest and other relevant platforms.
- Run structured creative testing (formats, hooks, messaging, visuals) and scale what works.
- Build and refine audience segmentation strategies, including prospecting, retargeting, lookalike and customer-list audiences.
- Own budget pacing, bidding and optimisation to hit targets for ROAS, CPA, CTR and conversion rate.
- Work with analytics and performance teams on attribution, tracking and funnel insights.
Content Creation & Management:
- Create and curate engaging, shareable content for Facebook, Instagram, Pinterest, LinkedIn and short-form video platforms (Reels, Shorts, TikTok where relevant).
- Collaborate with design and video teams on visually compelling graphics, videos and multimedia content.
- Maintain a content calendar for consistency and timely publishing, aligned with brand positioning.
- Identify high-performing organic and creator content for reuse in paid campaigns.
Creator Partnerships & Influencer Marketing:
- Identify, vet, onboard and manage creators and influencers across tiers (nano to macro) and platforms, including YouTube.
- Plan and execute influencer campaigns for content creation, brand awareness and conversions.
- Negotiate rates, manage contracts, briefs, timelines and deliverables, and keep cost efficiency in check.
- Track creator performance on reach, impressions, engagement, CPM/CPE, attributed sales (links, coupon codes) and CPA.
- Build long-term relationships with creators and brand advocates, and support affiliate and ambassador programs.
Audience Engagement & Community:
- Engage actively with followers to build and nurture a strong online community.
- Monitor and participate in conversations relevant to the brand and industry.
- Work with the customer experience team on reviews, ratings and reputation management.
Campaign Development & Execution
- Plan and execute integrated social campaigns (including seasonal and launch campaigns) that increase brand visibility and drive results.
- Analyse performance across organic, paid and creator channels to identify improvements and optimise.
- Keep campaigns data-driven and aligned with audience interests and business goals.
Analytics & Reporting:
- Track and evaluate social performance across organic, paid and influencer activity.
- Deliver regular, actionable reporting and insights to leadership.
- Refine strategy based on real-time data, platform algorithm changes and industry developments.
Industry Trends & Innovation:
- Stay current with social platform updates, tools and emerging technologies.
- Bring fresh, creative ideas to enhance our social presence and engagement.
Collaboration & Partnerships:
- Work closely with content, marketing, design, analytics and CX teams, and with external agencies and creators.
- Ensure seamless coordination so that organic, paid and creator efforts work as one system.
Qualifications:
- Bachelor’s degree in Marketing, Communications or a related field (MBA a plus).
- 7–8 years of experience in D2C or e-commerce social media marketing, with a proven record of successful campaigns.
- Hands-on experience managing paid social campaigns (Meta Ads Manager is essential), including creative testing and audience segmentation.
- Demonstrated experience running creator and influencer campaigns end to end, from sourcing and negotiation to performance measurement.
- Strong knowledge of organic social, platform best practices, short-form video and current trends.
- Strong analytical skills, with the ability to use data to optimise spend and performance.
- Working understanding of attribution, tracking and funnel metrics (GA4 or similar).
- Excellent project management, organisation and budget management skills.
- Strong interpersonal skills and the ability to collaborate across teams, agencies and creators.
- Experience with email and display advertising, or international markets (US, UK, CA, AU), is a plus.
- Prior experience mentoring or leading junior team members is a plus.
Why Join Us?
At Group Bayport, you’ll work in a dynamic, innovative environment where your contributions directly impact growth. You’ll own a multi-brand social portfolio across international markets, work with talented professionals, and take on meaningful challenges as you help shape the future of our brands.