Social Media Manager

We are looking for a strategic and execution-focused Social Media Manager who goes beyond just posting content. This role combines social media management, content strategy, and digital marketing execution to drive brand growth, engagement, and conversions for clients. The ideal candidate understands how to plan, position, and scale brands digitally while maintaining consistency, creativity, and performance tracking.

The candidate will have responsibilities across the following functions:

Social Media Management:

• Manage end-to-end social media accounts for multiple clients.
• Plan and execute daily/weekly/monthly content calendars.
• Ensure consistent posting, engagement, and brand tone.
• Monitor trends and adapt content accordingly.
• Handle comments, DMs, and audience interaction where required.

Content Strategy and Planning:

• Develop monthly content calendars aligned with brand goals.
• Plan content buckets (educational, promotional, emotional, trend-based).
• Collaborate with designers, videographers, and editors for execution.
• Create campaign ideas, hooks, and storytelling angles.
• Ensure content aligns with audience psychology and brand positioning.

Digital Marketing and Campaign Management:

• Plan and execute social media campaigns (organic + paid awareness).
• Work on growth strategies for reach, engagement, and lead generation.
• Coordinate with ad specialists (if applicable) for campaign execution.
• Identify opportunities for collaborations, influencer tie-ups, and trends.
• Optimize campaigns based on performance data.

SEO and Content Optimization:

• Conduct basic keyword research for captions, blogs, and content direction.
• Optimize content for discoverability (hashtags, captions, hooks).
• Align social content with broader digital marketing goals.

Analytics and Performance Tracking:

• Track performance metrics (reach, engagement, conversions).
• Generate monthly performance reports for clients.
• Analyze what's working and refine strategies accordingly.
• Provide actionable insights to improve content and campaigns.

Client Coordination and Planning:

• Coordinate with clients for approvals, feedback, and content direction.
• Present content plans and campaign strategies clearly.
• Ensure timely execution and delivery of planned content.
• Maintain professional communication and expectation setting.

Requirements:

• 1-3+ years of experience in social media / digital marketing.
• Strong understanding of Instagram, LinkedIn, Facebook, and emerging platforms.
• Knowledge of content strategy, trends, and audience behavior.
• Basic understanding of SEO and digital marketing principles.
• Ability to plan, organize, and manage multiple client accounts.
• Strong communication and coordination skills.

Good to Have:

• Someone who thinks like a strategist, not just an executor.
• Detail-oriented with strong planning ability.
• Creative, proactive, and trend-aware.
• Ability to take ownership and drive results.

Skills:

• Experience with paid ads.
• Basic copywriting skills.
• Understanding of branding and visual storytelling.
• Experience working in an agency setup.